#SMTLive Schedule

advertising

April 06, 2007
I'm more than a little disappointed with Amazon today. If you know me, you know my crazy deep love for amazon. They've had minor mis-steps over the years, but nothing as big at the current one: Ads. Amazon is a commerce site, a store; they sell goods. And the last time I checked, they were doing...
March 20, 2007
Big news today is that Google has a beta program for a new advertising service based on cost per action (the service is called "Pay-Per-Action"), which Google defines as "a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview,...
March 19, 2007
I read this story over the weekend on Tim O'Reilly's blog, and this New York Times article sums it up well. According to VC Jeremy Liew , the traffic required to get a content site earning $50 million a year in revenue is impossibly high - around 200 milllion pageviews a month minimum for a highly...
March 17, 2007
Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline. Everywhere you look there are signs posted telling you what tag (...
March 14, 2007
The Avenue A | Razorfish 2007 Digital Outlook Report has just been published. This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other. While it is not specific to the enterprise, there are lots of wonderful ideas in...
March 08, 2007
Convergence is a tired concept, you here it all the time, there's convergence of this and convergence of that, but sadly, it's probably the best way to describe this messy little moment in time we're all in right now. It's happening in different ways within a variety of industries, but hands down...
February 27, 2007
Come to think of it, I probably shouldn't shout too loudly. This article from Media Post explains that The web and related digital technologies are exposing major weaknesses in traditional agency skill sets, according to a study released yesterday by Forrester Research . This trend, the study finds...
February 24, 2007
This post has been marinating for a while in my Live Writer queue. It's one of those “take a step back and quickly observe” posts. You know, when you realize there's knowledge to be gleaned from some of your web creations. And with some recent developments in the internet advertising space, I...
February 19, 2007
No matter how much ad-placement algorithms improve the inevitable mistake happens from time to time. The article on Yahoo News discusses how Eastern European countries who agree to host the US missile defense system risk being targeted by Russian missiles . Now, what better ad to display, than a...

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