#SMTLive Schedule


December 16, 2015
Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually. Marketing has always been focused on demographics – targeting groups of people based on specific perceived characteristics (Think “Baby Boomers” or “Working Moms”).
December 15, 2015
WeChat (or 微信 in Chinese, which translates to "micro message") is a Chinese mobile text and voice message app service. It was developed by Tencent, and first released of January of 2011. But it is so much more than that.
January 15, 2016
The brains behind social networks have been promising to give the market internal social networks – that is, networks that are only available within a company for employee communication, reducing and/or altogether eliminating the need for email communication. With this kind of system, employees no longer have to sift through thousands of messages for relevant communications or contend with the vexation of reply-to-all threads.
December 08, 2015
When starting out with Facebook ads, it's not always clear what steps you need to take in order to begin running relevant and impactful campaigns for your business. After all, there are many factors, tools and tactics to remember, not to mention numerous ad types to choose from and best practices to consider. With Facebook marketing beginners in mind, we've created the following checklist to help you go from a novice to social advertising master.
December 04, 2015
Instagram ads are here! That’s a headline you might have heard a couple of times in the past few months. The truth of the matter is, each headline was marking some milestone in a patchwork roll-out of the Instagram ads platform to business’ Facebook accounts. It’s for real this time though,...
December 03, 2015
You should really check out this ad from Lagavulin. Go ahead, I'll wait. In case you didn't watch the whole 'Yule Log' video, watch the first minute or two, and you'll get the gist of the whole thing, because that's what the whole ad is.
lagavulin neat
December 02, 2015
Ask any brand today: what’s the one place you need to be? Unequivocally, they’ll tell you: on social media, of course . However, the BIGGER question is this: How much are you spending on social, and where?
November 24, 2015
As our world become more and more mobile, marketers will continue to leverage the channel to their advantage. Here are just a few big brands with big social media presence that are using it to stay on top
November 20, 2015
In February Google launched “Friends Furever ,” an ad for its Android mobile platform. In the months since, it has racked up over 6.4 million shares , besting Disney’s “ Surprise Shopper ” ad (3.9 million shares) and a commercial for Purina pet food (“ Puppyhood ”) created by Buzzfeed (3 million shares).
November 18, 2015
One of Facebook's newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative -- and brands are taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows - according to Facebook , Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.
Facebook Carousel ads