According to Lucia Moses of Digiday, traffic to Facebook's top publishers has dropped precipitously this year, even while Facebook garners a lot of media attention (including from Social Media Today) for making inroads and deals with digital publishers.
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-...
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it?
2015 is nearing its end, and a new year is in sight. How has social media changed your life? For private users and online businesses alike, social media has become a powerful tool for interaction, communication, and presence.
Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.
AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form of a roundtable between some of the major players in the fields. And, interestingly enough, all those involved seem to agree with each other about what the problem is and how they might fix things.
On Wednesday, YouTube announced YouTube Red, a service that will allow subscribers to watch YouTube without ads. They also introduced YouTube Originals, which will be original program only available through the paid service. YouTube Red will cost $10 a month. Content creators will start work on...
As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This new feature has left a lot of advertisers excited about the future. The Dynamic Product Ads, or the Facebook Dynamic Product Ads, is everything that the hype has been building and more. If you’re looking to improve the advertisement of your products and its sale then you will surely be excited to hear what all is in store for you.
If there is some consolation for those who disagreed with the Supreme Court's Citizens United vs. FEC decision, which helped create Super PACs, or Political Action Committees that can take and spend unlimited amounts of money on campaign advertising, it is in the fact that we may be entering an era when political advertising is basically useless.