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January 29, 2017
Programmatic advertising is on the rise, and it can deliver significant benefits.
Programmatic: A Growing Part of Social Media Strategy | Social Media Today
January 24, 2017
The 2017 Super Bowl is coming; here's what you need to know to create a winning campaign on social media.
5 Tips to Create a Successful Social Media Strategy Around the 2017 Super Bowl [Infographic] | Social Media Today
January 10, 2017
Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.
September 23, 2016
In Kia's latest TV spot, they highlight how nostalgia can be a powerful connection device.
September 15, 2016
LinkedIn Ads can be frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
August 01, 2016
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Gay Gaddis, the Founder and CEO of T3, which is the largest woman-owned, independent advertising agency in the country.
All The Social Ladies Podcast: Gay Gaddis | Social Media Today
May 28, 2016
Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.
The ABC of Visual Ads That Work [Infographic] | Social Media Today
May 26, 2016
comScore has released a new report which looks at the growth of ad-blocking, invalid traffic and viewability rates, and how they'll impact on the digital advertising sector.
comScore Releases New Report on Ad-Blocking and Invalid Traffic [Infographic] | Social Media Today
May 26, 2016
Marketing to Millennials will become increasingly important as they move into more lucrative buying demographics. Here are four tips to boost your appeal to a Millennial audience.
4 Statistic-Based Strategies For Reaching Millennials With Social Ads
May 12, 2016
Is content marketing better than advertising? Contributor Frank Strong addresses the question in this post.
Is Content Marketing Better than Advertising? | Social Media Today