Recent Posts

Love, Not Buzz: Why Your Brand Needs Customer Advocacy

Ekaterina
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.
Love, Not Buzz: Why Your Brand Needs Customer Advocacy

Leaders in Advocate Marketing: Q&A with Hessie Jones

Dan Michael Sullivan
"If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), what brands would you consider yourself an advocate of? Why do you advocate for these brands?" See what Hessie Jones, CEO of ArCompany, has to say about this and other questions.
Leaders in Advocate Marketing: Q&A with Hessie Jones

Social Advocacy Marketing Gains Legitimacy

markwschaefer
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Branderati’s CMO Ekaterina Walter was kind enough to provide a State of the Union assessment on influence marketing.
Social Advocacy Marketing Gains Legitimacy

Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Susan Emerick
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Leaders in Advocate Marketing: Q&A with Erik Qualman

Dan Michael Sullivan
This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
Leaders in Advocate Marketing: Q&A with Erik Qualman

Leaders in Advocate Marketing: Q&A with Jason Falls

Dan Michael Sullivan
According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. In this first post, Jason Falls discusses the future of advocacy and influence, along with detailing how brands can activate their most effective advocates.
Leaders in Advocate Marketing: Q&A with Jason Falls

Behold the Power of Peer Influence: 5 Keys to Success

lindseyp
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.
Behold the Power of Peer Influence: 5 Keys to Success

Why Personal Advocacy In Social Media Works

SuzanneVara

42 MySpace Advocacy Tips — And Counting

colindelany