You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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"If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), what brands would you consider yourself an advocate of? Why do you advocate for these brands?" See what Hessie Jones, CEO of ArCompany, has to say about this and other questions.
Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Branderati’s CMO Ekaterina Walter was kind enough to provide a State of the Union assessment on influence marketing.
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. In this first post, Jason Falls discusses the future of advocacy and influence, along with detailing how brands can activate their most effective advocates.
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.