advocacy programs

December 06, 2016
An effective employee advocacy program can greatly enhance your social media marketing efforts.
Why Your Company Needs a Social Media Employee Advocacy Program | Social Media Today
November 13, 2016
In a new Social Business Engine podcast, Bernie Borges speaks with Mark Gyles, Digital Marketing Manager at Hewlett Packard Enterprise.
Employee Advocacy
August 26, 2016
In a new podcast, Jorgen Sundberg speaks with Kimberley Harcombe of Vodafone UK to get the inside scoop on the company's employee advocacy program, which is called "Go Social".
How Employee Advocacy Rings Up Engagement for Vodafone [Podcast] | Social Media Today
July 14, 2016
Getting there isn’t easy, but a well-designed advocacy program is one is where your employees want to promote your brand. Here’s some tips on how to do it.
5 Key Elements of a Successful Employee Advocacy Program | Social Media Today
May 27, 2016
There’s a lot of talk in social media marketing circles these days about employee advocacy, but your employees aren't the only advocates you could be tapping into.
5 Ways to Maximize Your Reach Through Social Advocates | Social Media Today
November 17, 2015
Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.
Employee Advocacy on Social Media
October 17, 2015
As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer b rand a mbassadors. In a recent podcast recording with Justine Velcich , Manager of Global Community Programs at Hootsuite , we discussed the key factors behind Hootsuite’s brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.
Hootsuite Ambassador Community
September 22, 2015
If 2010 - 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that'll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.
How An Employee Advocacy Program Can Get You Fired (or Promoted) | Social Media Today
December 29, 2014
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
October 21, 2014
Consumer trust in brands are at an all-time low. To stand out from the noise and nurture brand love, marketers need to develop smart advocacy strategies.

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