Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.
As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer b rand a mbassadors. In a recent podcast recording with Justine Velcich , Manager of Global Community Programs at Hootsuite , we discussed the key factors behind Hootsuite’s brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.
If 2010 - 2015 was about content, 2015 and beyond is about context. Rather than spraying brand messaging via your employees that'll quickly max out their value and reach, help your staff add context to the message and aim to do things better than the competition.
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.
According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. To help brands understand the word of mouth landscape, Crowdly is kicking off an advocate and social marketing Q&A with industry leaders. In this first post, Jason Falls discusses the future of advocacy and influence, along with detailing how brands can activate their most effective advocates.
As a social media strategist, who often guides clients' social media advocacy programs, I found myself on the other side of superfandom. This is the story of how I ended up there and why leveraging your most vocal fans should be a a part of every brand's social media strategy.
The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way marketing channel into multiple promotional conversations.