Next #SMTLive Twitter chat:
Brand Yo' Self (Building a Personal Brand in a Digital World) 
Tuesday, June 20th


March 22, 2017
With the rise in fake news, here are some key tips to avoid having your ads show up on fake news websites.
How to Avoid Having Your Online Ads Associated with Fake News | Social Media Today
October 17, 2016
Click fraud is a major problem in online advertising, but there are ways to protects yourself against it.
How Click Fraud Can Affect the Performance of Your Google Adwords Campaigns [Infographic] | Social Media Today
August 04, 2016
Google is working on two new, high potential AdWords options which you need to be aware of.
June 18, 2016
Google's new expanded text ads include an opportunity for marketers to include more characters for the first time since the Adwords launch.
Google Adwords
January 28, 2016
Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website. With that in mind, let’s shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords.
Turning Pay per Click into Clicks that Pay Off | Social Media Today
January 26, 2016
Online marketing has birthed a variety of options for those looking to extend their reach – banner ads, affiliate marketing, and content recommendations. But how effective are these strategies in grabbing consumers' attention? Let's take a look at some pros and cons of each
November 04, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-...
Paid Advertising 101 Understanding Search and Display Advertising
October 10, 2015
Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google AdWords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn't always an easy task, so today we're going to look at some of the most common reasons why they fail.
5 Common Reasons Why PPC Campaigns Fail
June 27, 2015
Retargeting has become commonplace in the world of digital advertising and even search marketing. Retargeting is beneficial for marketers since it can increase conversion rates, improve ROI, and precisely target an audience at a reduced cost per impression. ​In short, if you’re a marketer, you should seriously consider implementing a retargeting campaign.​
5 Retargeting Social Ad platforms You Need to Explore | Social Media Today
May 06, 2015
Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler , VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers “win the moment” or, er, the micro-moment.