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February 24, 2015
How to successfully use Weather-Based Marketing in the #Blizzard(s)2015 through Google AdWords, promoting relevant products, and real-time engagement.
January 05, 2015
Did you ever try using Google Adwords as part of your online marketing activities? It might have gone well for a while, it might have failed right away. You probably had the internal feeling you that this effort should work for you as well. I'm happy to share with you some actionable insights learned directly from the Google Team!
December 15, 2014
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006.
December 06, 2014
Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?
October 01, 2014
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as my all-time top 10 PPC advertising hacks.
September 18, 2014
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
August 31, 2014
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
June 16, 2014
In the new features announcement, VP of Products Jerry Dischler said, "Many of you have told us that working with AdWords is just too complicated and that often, you have to use offline tools, AdWords Editor or spreadsheets in order to deliver a large number of campaigns." With bulk editing of campaigns, extensions and settings, he said, you'll be able to do this within AdWords.
April 24, 2014
Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?
April 23, 2014
Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.