Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website. With that in mind, let’s shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords.
Online marketing has birthed a variety of options for those looking to extend their reach – banner ads, affiliate marketing, and content recommendations. But how effective are these strategies in grabbing consumers' attention? Let's take a look at some pros and cons of each
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-...
Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google AdWords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn't always an easy task, so today we're going to look at some of the most common reasons why they fail.
Retargeting has become commonplace in the world of digital advertising and even search marketing. Retargeting is beneficial for marketers since it can increase conversion rates, improve ROI, and precisely target an audience at a reduced cost per impression. In short, if you’re a marketer, you should seriously consider implementing a retargeting campaign.
Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler , VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers “win the moment” or, er, the micro-moment.
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
Did you ever try using Google Adwords as part of your online marketing activities? It might have gone well for a while, it might have failed right away. You probably had the internal feeling you that this effort should work for you as well. I'm happy to share with you some actionable insights learned directly from the Google Team!
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006.