Recent Posts

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings

New Enterprise Google AdWords Features Boost Efficiency and Scale for Big Spenders

larrykim
In the new features announcement, VP of Products Jerry Dischler said, "Many of you have told us that working with AdWords is just too complicated and that often, you have to use offline tools, AdWords Editor or spreadsheets in order to deliver a large number of campaigns." With bulk editing of campaigns, extensions and settings, he said, you'll be able to do this within AdWords.
New Enterprise Google AdWords Features Boost Efficiency and Scale for Big Spenders

How to Create a Winner Description for Your AdWords Text Ads

larrykim
Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?
How to Create a Winner Description for Your AdWords Text Ads

Big Google AdWords Announcement: What It Means for Marketers

larrykim
Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.
Big Google AdWords Announcement: What It Means for Marketers

Attribution Modeling Now Available within AdWords

averhulst
Google did a recent global roll-out of attribution models with AdWords. The feature had previously been in beta. With the recent updates from Google, we're much better poised as marketers to tell the story about how the entire marketing mix is contributing to those coveted leads and sales.
Attribution Modeling Now Available within AdWords

Salesforce Retires Adwords: What Happened and What to do Next

jdemers
As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.
Salesforce Retires Adwords: What Happened and What to do Next

Google Adwords and Analytics: A Powerful Combination

searchblogger
The biggest mistake made by small businesses when it comes to Google Adwords is just setting up a campaign and then leaving it alone. You need to be constantly tweaking your campaigns to get the most from them and that’s where linking to Google Analytics can help.
Google Adwords and Analytics: A Powerful Combination

Google versus Bing: Enhanced Campaigns

Amanda DiSilvestro
It has been a little over two months since Google introduced its new enhanced campaigns. Not everyone is on board with the updates, which then begs the question: Why do some people disagree with the new Google enhanced campaigns, and are the Bing changes any better?
Google versus Bing: Enhanced Campaigns

The Secret to Using the Best Keywords for Search

FeldmanCreative
No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to use (or the best strategy to use for search) is uncovered here...
The Secret to Using the Best Keywords for Search

Are Facebook ads losing effectiveness, or was GM's content to blame?

eric@digitaldenizensllc.com
Most online marketers know that paid ads (whether Google Adwords ads, Facebook ads or any other) must be written in a compelling way that peaks the interest of their target audience. Recently, GM pulled a $10 million advertising account from Facebook, claiming that the ads "don't work." Apparently, the auto industry giant determined that the impact on consumers isn't worth the ad spend. The question is, are Facebook ads really becoming ineffective, or is it the way GM's ads were written that was the problem? Today, the content of an ad (or any written material, including blog posts, articles, etc.) must be tightly targeted and written in a way that grabs the readers attention, plays on their emotions, compels them to want to find out more. Was this simply failure on GM's part to write effective ads, or is it something more?
Are Facebook ads losing effectiveness, or was GM's content to blame?