Retargeting has become commonplace in the world of digital advertising and even search marketing. Retargeting is beneficial for marketers since it can increase conversion rates, improve ROI, and precisely target an audience at a reduced cost per impression. In short, if you’re a marketer, you should seriously consider implementing a retargeting campaign.
Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler , VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers “win the moment” or, er, the micro-moment.
Google AdWords has officially announced that starting this June, they will ask the advertisers to verify the ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this new policy will be disapproved from serving ads with these extensions.
Did you ever try using Google Adwords as part of your online marketing activities? It might have gone well for a while, it might have failed right away. You probably had the internal feeling you that this effort should work for you as well. I'm happy to share with you some actionable insights learned directly from the Google Team!
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006.
Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as my all-time top 10 PPC advertising hacks.