Recent Posts

New Google AdWords Editor Version 11 Features

larrykim
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006.
New Google AdWords Editor Version 11 Features

Optimizing Google AdWords for Your B2B Marketing Strategy

Mary Wieder
Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?
Optimizing Google AdWords for Your B2B Marketing Strategy

The Top 10 Best PPC Hacks - Ever!

larrykim
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as my all-time top 10 PPC advertising hacks.
The Top 10 Best PPC Hacks - Ever!

Google Is Changing the Close Variant Matching Option in AdWords

kepping
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
Google Is Changing the Close Variant Matching Option in AdWords

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings

New Enterprise Google AdWords Features Boost Efficiency and Scale for Big Spenders

larrykim
In the new features announcement, VP of Products Jerry Dischler said, "Many of you have told us that working with AdWords is just too complicated and that often, you have to use offline tools, AdWords Editor or spreadsheets in order to deliver a large number of campaigns." With bulk editing of campaigns, extensions and settings, he said, you'll be able to do this within AdWords.
New Enterprise Google AdWords Features Boost Efficiency and Scale for Big Spenders

How to Create a Winner Description for Your AdWords Text Ads

larrykim
Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that’s a great starting point, but is it enough?
How to Create a Winner Description for Your AdWords Text Ads

Big Google AdWords Announcement: What It Means for Marketers

larrykim
Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.
Big Google AdWords Announcement: What It Means for Marketers

Attribution Modeling Now Available within AdWords

averhulst
Google did a recent global roll-out of attribution models with AdWords. The feature had previously been in beta. With the recent updates from Google, we're much better poised as marketers to tell the story about how the entire marketing mix is contributing to those coveted leads and sales.
Attribution Modeling Now Available within AdWords

Salesforce Retires Adwords: What Happened and What to do Next

jdemers
As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.
Salesforce Retires Adwords: What Happened and What to do Next