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agencies

July 22, 2014
Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
August 01, 2013
So what’s the big deal, then? Digiday lists five reasons this is a big deal. According to them, they are: Diversification, scale, conflicts (or lack thereof), more deals, and making the independents stand out. I’d add two more: The affect it will have on digital marketing and no one ever gets fired for hiring a big brand.
February 22, 2012
The agency must understand how to navigate the online waters and the agency must also understand how the internal workings of the company have been formulated. What needs to change within? What messages will or will not work in the online world?
January 06, 2012
Here’s a little free tip from me. If your company has more social media accounts than the combined points scored in an average college basketball game, you need to get a handle on things, pronto.
October 20, 2010
Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer...
September 22, 2010
There is an opportunity now for pureplay social media agencies to really grow and thrive. Of course, I’m completely biased, having spent nearly five years at award-winning social agency and now as principal of my own social marketing consultancy (I did work in PR for a year in between – so have...
August 25, 2010
In 2007 I wrote about an AdAge article that focused on the battle for social media client budgets between ad agencies and PR firms. At the time, the popular momentum, or at least AdAge’s view was that advertising agencies were better prepared to capture this opportunity. Ad agencies have definitely...
July 08, 2010
Th ad business is going through a change not seen in 3 decades. For 3 decades there were three chairs at the marketing table — agencies, brands and the media. All 3 parts technologically evolved in a symbiotic “one:many” model to grow the business. Agencies “produced once and ran many times”;...
May 20, 2010
These are my personal observations, opinions, philosophy and tips from my experience working with social media honed and refined through my personal use and my work with over 50 ad agencies, PR firms, interactive and design shops over the past three years. My work with social media, from the...
May 03, 2010
There's been a debate raging among agency-types and industry watchers for some time now: Who will “own” social media? The ad agencies? The PR agencies? The marketing firms? Digital shops? Or maybe specialty agencies who do nothing but social? One argument holds that agencies are converging as they...

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