You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Most business owners understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should.
So what’s the big deal, then? Digiday lists five reasons this is a big deal. According to them, they are: Diversification, scale, conflicts (or lack thereof), more deals, and making the independents stand out. I’d add two more: The affect it will have on digital marketing and no one ever gets fired for hiring a big brand.
The agency must understand how to navigate the online waters and the agency must also understand how the internal workings of the company have been formulated. What needs to change within? What messages will or will not work in the online world?
Here’s a little free tip from me. If your company has more social media accounts than the combined points scored in an average college basketball game, you need to get a handle on things, pronto.