Recent Posts

Will You Book Your Next Hotel on Amazon?

gonzogonzo
Believe it or not, consumers should soon be able to reserve their next trip on Amazon with its new Amazon Travel initiative. In an exclusive piece shared on Skift, a specialized travel industry website, we learn that starting next January 1, Amazon will now offer hotel rooms on its hugely popular site, with selected accommodations in the Seattle, Los Angeles and New York areas at first.
Will You Book Your Next Hotel on Amazon?

Why Twitter’s #AmazonCart Could Be a Content Marketing Win

STMKent
Twitter’s latest quest to conjure revenue from its platform involves ecommerce giant Amazon, and #AmazonCart has the potential to change the relationship between social media and ecommerce. But while Twitter could gather a few coins from each sale of books or boots or baby clothes, the real win will be for brands and the opportunity to build connections with their Twitter followers.
Why Twitter’s #AmazonCart Could Be a Content Marketing Win

Amazon and HBO Team Up in Content Distribution Deal

STMKent
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.
Amazon and HBO Team Up in Content Distribution Deal

Amazon: Earth's Most Customer-Centric Company?

maziqbal
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.
Amazon: Earth's Most Customer-Centric Company?

Amazon's Drone Deliverers: Realistic? Or Temporary Tech Trend?

JamesonGBrown
Recently, 60 Minutes broke a story that featured Amazon’s new Prime Air system (aka drone delivery). Now, this system is not yet in place and actually won’t be for a few more years. But knowing Jeff Bezos, that process could be sped up pretty quickly.
Amazon's Drone Deliverers: Realistic? Or Temporary Tech Trend?

How Technology Is Reshaping Human Behavior (And What You Should Do About It)

bvellmure
As technology races on, and the lines between the digital and physical are increasingly blurred, many executives that I speak with are simply dumbfounded by the monumental task ahead of them: to retrench the way that commercial institutions have been operating for decades.
How Technology Is Reshaping Human Behavior (And What You Should Do About It)

Six Common eCommerce SEO Mistakes

MartinMeyerGossner
Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.
Six Common eCommerce SEO Mistakes

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Himanshu Sareen
Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year. Yet, for the past decade, Amazon has almost peculiarly avoided one of the largest shifts in technology - the tectonic movement toward integrated social networking. Why?
Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Why Amazon Is Part of a Story That Has Nothing to Do With It

Peter Claridge
By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Every media pundit and speculator puts Amazon at the center of the narrative, but Amazon didn’t buy the Washington Post: Jeff Bezos did.
Why Amazon Is Part of a Story That Has Nothing to Do With It

Amazon's CIA Deal: A Change of Heart?

docmarkting
After the rumors have been verified, it is safe to openly say that Amazon has entered business relations with one of the most important agencies in the US government – the Central Intelligence Agency. Instead of acting as a regular web host, this time we’re talking about something truly peculiar.
Amazon's CIA Deal: A Change of Heart?