Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Twitter’s latest quest to conjure revenue from its platform involves ecommerce giant Amazon, and #AmazonCart has the potential to change the relationship between social media and ecommerce. But while Twitter could gather a few coins from each sale of books or boots or baby clothes, the real win will be for brands and the opportunity to build connections with their Twitter followers.
As cable and Internet battle for audience share, the right to distribute content is becoming more valuable than the right to create it. But Amazon and HBO are betting that the best way to increase audience share is to share their audiences. If this experiment is successful, consumers can expect to see more partnerships like these in the future.
Does Amazon deserve the label of ‘Earth’s most customer-centric company’? Before I answer that question, allow me to tell you a little story about a well-known telecommunications company, one whose official strategy was to become customer-centric.
Recently, 60 Minutes broke a story that featured Amazon’s new Prime Air system (aka drone delivery). Now, this system is not yet in place and actually won’t be for a few more years. But knowing Jeff Bezos, that process could be sped up pretty quickly.
As technology races on, and the lines between the digital and physical are increasingly blurred, many executives that I speak with are simply dumbfounded by the monumental task ahead of them: to retrench the way that commercial institutions have been operating for decades.
Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.
Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year. Yet, for the past decade, Amazon has almost peculiarly avoided one of the largest shifts in technology - the tectonic movement toward integrated social networking. Why?
By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Every media pundit and speculator puts Amazon at the center of the narrative, but Amazon didn’t buy the Washington Post: Jeff Bezos did.
After the rumors have been verified, it is safe to openly say that Amazon has entered business relations with one of the most important agencies in the US government – the Central Intelligence Agency. Instead of acting as a regular web host, this time we’re talking about something truly peculiar.
Over the course of the last few years, differentiation and innovation have been tied to the success of countless technology companies and non-technology companies. As eCommerce has evolved and brands seek new strategies for connecting to digital consumers, incorporating social eCommerce practices is a great place to start.