Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.
There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.
I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.
SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.
To help you weed through all the clutter at SXSW, Social Media Today and IBM are bringing together some of the world's best social practitioners to explore how global organizations are tackling the transition to becoming social businesses. Join the conversation using the hashtag #SocBizShakeUp and maybe win two tickets to our Social Shake-Up in Atlanta.
This is not your old man’s marketing landscape. In century 21, marketing masters must fire from both sides of the brain, stay relentlessly plugged in, and be flexible, versatile, and open to everything. According to PR 20/20, you need to excel in content, social media, mobile, email marketing and analytics—or go the way of the dinosaur.
Regardless of how and when you think that your company and industry will be swept into the torrential flow of change that we call "digital transformation," I think you'll agree that the very first industry to have felt the pain of creative destruction from social, mobile, analytics and cloud (SMAC) was information, media, and entertainment (IME).
The new year is drawing the gap closer between social data and its impact on the way we do business. From speaking with many of our customers and peers, we’ve gathered three major social management points of focus for the first half of 2014.