Recent Posts

The Social Business Shake-Up at SXSW [VIDEO]

Kelsey Arnold
On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The panel touched on what we see as the major themes of social business: collaboration, customer-centricity, security, analytics, and innovation.
The Social Business Shake-Up at SXSW [VIDEO]

Thoughts and Sound Bites from SXSW

edwardboches
There were some central, unifying themes this year at SXSW. Big data was evident in everything from startups pitching new data-driven platforms, to the profit motives (somewhat disguised as altruism) of companies mapping our genes, to IBM’s Watson-informed lunch truck. Global impact and policy had an entire track.
Thoughts and Sound Bites from SXSW

SXSW: What Social Media Analytics and Data Can't Tell You

kanter
I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.
SXSW: What Social Media Analytics and Data Can't Tell You

#SocBizShakeUp: SXSW Breakfast Panel Recap

maryelisechavez
SXSW Interactive started with a bang thanks to Social Media Today’s #SocBizShakeUp breakfast event at the W Austin. A fantastic panel led by Robin Carey included Michael Stenberg from Siemens; Sandy Carter from IBM; Natanya Anderson from Whole Foods; and Andrew Bowins from MasterCard. Read on for a recap full of their insights.
#SocBizShakeUp: SXSW Breakfast Panel Recap

How Will You Know What's Shaking at SXSW?

Robin Carey
To help you weed through all the clutter at SXSW, Social Media Today and IBM are bringing together some of the world's best social practitioners to explore how global organizations are tackling the transition to becoming social businesses. Join the conversation using the hashtag #SocBizShakeUp and maybe win two tickets to our Social Shake-Up in Atlanta.
How Will You Know What's Shaking at SXSW?

Content Marketing Minds: It's Doomsday for the Dinosaurs

FeldmanCreative
This is not your old man’s marketing landscape. In century 21, marketing masters must fire from both sides of the brain, stay relentlessly plugged in, and be flexible, versatile, and open to everything. According to PR 20/20, you need to excel in content, social media, mobile, email marketing and analytics—or go the way of the dinosaur.
Content Marketing Minds: It's Doomsday for the Dinosaurs

The Ur Industry of Digital Transformation: IME

tedshelton
Regardless of how and when you think that your company and industry will be swept into the torrential flow of change that we call "digital transformation," I think you'll agree that the very first industry to have felt the pain of creative destruction from social, mobile, analytics and cloud (SMAC) was information, media, and entertainment (IME).
The Ur Industry of Digital Transformation: IME

How Data Is Shaping the Way We Do Business

MaryLiebowitz
The new year is drawing the gap closer between social data and its impact on the way we do business. From speaking with many of our customers and peers, we’ve gathered three major social management points of focus for the first half of 2014.
How Data Is Shaping the Way We Do Business