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Keyword rich anchor text, once a very much alive and powerful way to get backlinks, has completely gone out of style. It’s no longer a useful tactic for SEO web content. Whether in your blogs, guest blog content, web content or any content published online, it’s good sense to avoid exact match keyword anchor texts. Let’s explore just why this good old precept is now an outdated no-no.
SEO professionals are constantly publishing articles explaining how to choose the best anchor text for a backlink or inbound link. If you’ve done any research at all, you know that this isn’t the easiest process in the world.
When it comes to branded anchor text, there is a lot of speculation going around. I’ve had clients who want to only focus on their keywords and absolutely want to avoid branded anchor text. Anchor text studies have shown the link profiles of well-branded companies have a high percentage of branded links.