Yesterday Yahoo announced LiveText , its new messaging app, joining a market already crowded with other messaging services like WhatsApp and Snapchat . LiveText is trying to distinguish itself from the competition in one important regard: it will do text and video, but not audio.
Twitter and its co-founder Biz Stone are synonymous with social media success. Anyone who’s anyone is on Twitter, spouting 140 character witticisms, retweeting celebrities and uploading pictures of cats. Consequently, it's surprising to remember Stone’s 2014 effort Jelly is something of a miserable failure.
Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action?
Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.
Whether you use it or not, whether you know it or not, Yik Yak is a social app that’s on the rise. Anyone marketing to younger consumers needs to be aware of Yik Yak – and now the app has added a new photo functionality, enabling users to share images to accompany their yaks - so long as those photos don’t contain anyone's faces . But h ow will Yik Yak possibly be able to enforce such a restriction ? Now that’s an interesting challenge.
Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap- to- view. The change could have significant impacts on user experience, and engagement as a result.
Latest figures show only 20% of people would consider using live-streaming apps Meerkat or Periscope, showing that live-streaming has a long way to go before achieving mainstream acceptance. So should you forget about it and move on? Not so fast, there's a heap of opportunities waiting in the live-stream.
A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users.
Never sure how much money you’ll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.
Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the...