Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap- to- view. The change could have significant impacts on user experience, and engagement as a result.
Latest figures show only 20% of people would consider using live-streaming apps Meerkat or Periscope, showing that live-streaming has a long way to go before achieving mainstream acceptance. So should you forget about it and move on? Not so fast, there's a heap of opportunities waiting in the live-stream.
A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users.
Never sure how much money you’ll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.
Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the...
Marketers are users and readers too, and sometimes we let our own personal user experiences shield us from spotting potential marketing blindspots. Take the Facebook Messenger app roll out last year, when users were forced to download the standalone app if they wanted to continue sending text-based messages through the social network. Users were outraged, but very quickly it became the top fifth app, with a reach of 43.1 percent.
Augmented Reality (AR) is defined as a technology that identifies and tracks data from the physical world, in combination with data drawn from digital sources, to present the user with a view of the physical world overlaid with relevant computer-generated information.
I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel - who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work , a SaaS startup, during the time that I was in charge of marketing there, and I’m now crushing it at my new company, Dollar Hobbyz , as we double Facebook followers in 2 months . But I couldn’t do any of this without a few key social media tools that exponentiate my efforts.
The effects of the massive earthquake that struck Nepal this past Saturday have left the country and surrounding areas in a state of disarray. Death tolls are climbing into the thousands, and an ever-growing number of displaced citizens are scrambling to find shelter and locate lost loved ones. In the wake of this disaster, a recently added Facebook application has taken steps towards helping some families and friends rest easier. Safety Check allows you to alert your friends of your safety if you are in near a natural disaster site.
Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should remember that creating a superstar app is usually a viral game, and you will still need luck to become excessively popular. The steady-win strategy is about good work that will always bring results for any app category.