Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn’t they? If their idea is good enough, surely people are going to rush to download it?
New social messaging app Peach has gained a heap of attention on launch - but will it be able to sustain that popularity and become a serious player, or will other apps take their best features and re-purpose them for their own users?
Reported in multiple sources from a story originally broken by the Wall Street Journal comes the news that Google is developing its own messaging app that would be assisted by its own artificial intelligence technology and chatbot capabilities.
Via the Inside AdWords blog comes news of two new types of interactive ads from Google. The first, Trial Run Ads, will allow users to test out apps for 60 seconds before actually purchasing and downloading them.