We marketers like to speak a lot of trust. We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don’t talk much about the other side of that coin: Trusting our audience. It’s just as important as earning trust from our audience.
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.
Newspaper circulation has dropped over the last 18 months. Radio is now competing with podcasts, and TV is seeking an audience who’s attention is spilt between a smartphone device and Apple TV or playback on an iPad. People are listening via Spotify rather than buying CDs.
With all this evolution in buying behavior, smart marketers have taken notice and have shifted gear into content marketing. Give us a great article on pet behavior, throw in the opportunity to review a new chew toy by completing a call-to-action sign-up with no more than a few fields, and we're engaging followers.