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audiences

May 08, 2015
Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for the social media networks that host ads. Major players like Facebook and Twitter have been paying close attention to what brands need and ask for, adapting features and ad units to fit marketing demand.
Custom Audiences and Lookalike Audiences are a marketer's one-two punch.
February 28, 2015
The classic Buddhist koan comes to mind: If a tree crashes down in the middle of a forest and there is no one around to witness it, does it make a sound? In the same way, if you blog but no one reads your blog, is it blog marketing? You could argue, of course, that you are going through the motions of blog marketing and so you must be engaged in blog marketing.
Social media marketing
October 27, 2014
Marketing in the modern world is more complicated than ever. Competition is fierce, and every potential consumer is being pulled in a thousand different directions through every marketing medium available. So how do you make your campaigns more effective?
October 24, 2014
Many businesses and brands are losing out on an opportunity for conversation by harnessing the people who raise their hands with visits to the company website. Facebook now allows for simple remarketing, by serving ads to custom audiences based on the content they consumed on the site. Here are 3 simple steps to understanding the process and start driving higher ROI.
August 12, 2014
One of the hardest things to do on social media is find the right kind of hashtags that you can use to target your customers in the hope of driving more sales. The hot social network using hashtags at the moment is Instagram, where there really is no limit to how many hashtags you can use in a post (unlike Facebook or Twitter).
November 22, 2010
Talking to your audience in a manner that directly speaks to them and gets them to do what you are seeking of them plays an important role in your overall marketing plan. In advertising for each campaign, there is a clear message to the target market to connect with them emotionally through need or...
November 22, 2010
This Thanksgiving-shortened week’s posts all spring from something I’m thankful for: two recent social media strategy training presentations for non-profit organizations . Based on incredible turnouts for both social media training presentations, non-profit social media strategy must be a hot topic...
September 17, 2010
I recently had a discussion with a group of bloggers who post often on the subject of social media. Some interesting comments were made that much of the content being published today is old, boring and/or uninspiring. I have to agree. More and more often, you see the same numerical, mainstream...
September 09, 2010
Recently, Chris, our VP of Marketing sent me an email. Here is a snippet: The ” Transitional social media marketing document” you sent me is way too vague for a rookie, and makes me go…Blink, Blink. Again, yet another example of writing to your peers and not the target audience…. I thought or...
December 04, 2007
This is a cross-post, in unison with Chris Clarke , a gen-y PR professional and friend of mine. Chris works at NATIONAL Public Relations as Coordinator, New Media. His role is to educate their staff of consultants about online communications and integrate social media into existing client offerings...

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