How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

authenticity

May 18, 2015
I spoke to Scot Cottick, Senior Manager Social Media Marketing, Nissan North America, to discuss how the company approaches social and utilises the medium to best effect.
Big Brand Theory
May 12, 2015
Can marketing be truly authentic? Is there a difference in approach when one focuses on sales? Can social analytics show us how to fake online behavior? These are just some of the questions we tackled at the #SMTPowerTalk this month.
April 10, 2015
​Social media offers many opportunities to share and exchange information. With one click you can give others insight into any aspect of your work or private life. But what do you want to share with ‘the online world’ and how can we share information that is relevant and at the same time gives others an authentic picture of who we are?
authenticity and social media
March 13, 2015
Recruiting the best writers for digital marketing companies to create SEO, content, blogs and social posts that are authentic, interesting, relatable and that rank high in Google.
March 09, 2015
A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It’s wonderful to see them so involved and active.
Small businesses - use your authentic voice to market to your customers
March 05, 2015
When we use social media, it is important that we are aware of the fact that our messages are seen and read by real people. People like you and me. People who go to work, or have a business, with good and bad days, people who have friends and family, hobbies and certain interests. Now if you would like to build up a connection with these people, then you should ask yourself: what is it that creates a connection between them and myself? What do I need to do to build up a meaningful relationship?
December 22, 2014
Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.
November 06, 2014
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
September 26, 2014
Many company leaders are worried about the media influencing the public to negatively highlight your brand. The sad truth is that companies that spend vast amounts of time worrying about this most likely have something to hide.
August 20, 2014
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.

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