Recent Posts

SMTPowerTalk: Personas and Personality in Social Media Marketing

David Amerland
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
SMTPowerTalk: Personas and Personality in Social Media Marketing

Authenticity: Our New Policy

Robin Carey
Last month we had a complaint from one of our bloggers that someone was commenting on her post using a pseudonym, with the purpose as she believed of improving another blogger’s reputation. Why do I bring this up? Or even care? Because use of a fake name or pseudonym, particularly for purposes of improving one’s own or another person’s reputation, is a practice that we won’t allow.
Authenticity: Our New Policy

5 Twitter Mistakes You Will Never Make Again

Will Blunt
Five things you can avoid that are a sure fire way of destroying your credibility on Twitter. You may be looking to sell a product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. But all of this is because it makes YOU feel good, and if you lead with authenticity that same feeling is projected onto other people, they feel good, too.
5 Twitter Mistakes You Will Never Make Again

Is Stock Art the Fast Food of Online Marketing?

Randy Milanovic
Is stock art the best thing that ever happened to the online world, or the worst thing that ever happened to art?
Is Stock Art the Fast Food of Online Marketing?

Writing for Social Media: Building a Fiction We Believe In

LaurentFrancois
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
Writing for Social Media: Building a Fiction We Believe In

Beyond Engagement: Authenticity and How to Recognize It

greykite
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”
Beyond Engagement: Authenticity and How to Recognize It

Socially Stephanie: How to Earn Trust Online Through QRV

StephanieFrasco
"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.
Socially Stephanie: How to Earn Trust Online Through QRV

How Brands Should Show Off Their Authentic Voice on Social Media

Sofie De Beule
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
How Brands Should Show Off Their Authentic Voice on Social Media

Why Authenticity Is Key for Marketing on Social Media

elizabethkent
An authentic voice is what can make or break your brand’s presence on social media. In light of the widespread criticism that an inauthentic voice always generates, how can brands work to be more authentic? Here are a few tips on what to avoid and how to better engage.
Why Authenticity Is Key for Marketing on Social Media

Four Ways Personalities Can Enhance Your Social Media Strategy

Steve Rayson
Why are certain people so powerful in social communities? Often an individual will have more followers than the brand they work for. Individual personalities should be a key part of your social media strategy as they deliver additional value over and above your brand personality, in four key ways.
Four Ways Personalities Can Enhance Your Social Media Strategy