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June 01, 2016
The "Chewbacca Mom" video, which features a woman wearing a Chewbacca mask, has become a viral sensation. So what can marketers learn from the video's success?
What Brands Can Learn from the "Chewbacca Mom" video | Social Media Today
May 06, 2016
Word-of-mouth is more important than ever in the social media era, and brand authenticity can go a long way towards fueling better reputation.
7 Habits of Remarkably Authentic Brands | Social Media Today
February 16, 2016
Andrea Kuchinski had no pretenses of being a great writer - she started blogging simply to keep herself accountable for her weight loss. But the blog grew into a business, and then a movement - Andrea told her story in a new Social Business Engine podcast.
November 17, 2015
So how should small businesses present themselves online? Should their digital persona be different from their real-life one? What should small businesses talk about, blog about, tweet about? Here are some notes on how to create an effective and engaging digital brand.
Small business owners need to be the same online as they are in real life
September 02, 2015
Social Media Today brought its old friend, Frank Eliason , back to talk about how brands can engage authentically in the new world of social and digital communication. Known as “the most famous man in customer service,” Frank, as always, was controversial and passionate in his view of the need for truth, justice (for customers) and the (socially connected) way.
August 13, 2015
A truly authentic brand isn’t born in a day. It takes time, and you will need to be patient and allow yourself the time to create authenticity and trust. The more you understand your consumers and the communities they are a part of, the easier it will become to align your content, messaging and marketing activities to align with their needs in a relevant way. Embracing authenticity is a long term strategy for brands. Whatever time it takes will be worth it, as you build loyal consumers that want to do business with you for years to come.
May 18, 2015
I spoke to Scot Cottick, Senior Manager Social Media Marketing, Nissan North America, to discuss how the company approaches social and utilises the medium to best effect.
Big Brand Theory
May 12, 2015
Can marketing be truly authentic? Is there a difference in approach when one focuses on sales? Can social analytics show us how to fake online behavior? These are just some of the questions we tackled at the #SMTPowerTalk this month.
April 10, 2015
​Social media offers many opportunities to share and exchange information. With one click you can give others insight into any aspect of your work or private life. But what do you want to share with ‘the online world’ and how can we share information that is relevant and at the same time gives others an authentic picture of who we are?
authenticity and social media
March 13, 2015
Recruiting the best writers for digital marketing companies to create SEO, content, blogs and social posts that are authentic, interesting, relatable and that rank high in Google.