- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
Last month we had a complaint from one of our bloggers that someone was commenting on her post using a pseudonym, with the purpose as she believed of improving another blogger’s reputation. Why do I bring this up? Or even care? Because use of a fake name or pseudonym, particularly for purposes of improving one’s own or another person’s reputation, is a practice that we won’t allow.
Five things you can avoid that are a sure fire way of destroying your credibility on Twitter. You may be looking to sell a product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. But all of this is because it makes YOU feel good, and if you lead with authenticity that same feeling is projected onto other people, they feel good, too.
Is stock art the best thing that ever happened to the online world, or the worst thing that ever happened to art?
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”
"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
An authentic voice is what can make or break your brand’s presence on social media. In light of the widespread criticism that an inauthentic voice always generates, how can brands work to be more authentic? Here are a few tips on what to avoid and how to better engage.
Why are certain people so powerful in social communities? Often an individual will have more followers than the brand they work for. Individual personalities should be a key part of your social media strategy as they deliver additional value over and above your brand personality, in four key ways.