Recent Posts

How to Keep Your Social Marketing Authentic

Deborah Sweeney
Authenticity has unfortunately been turned into a boring corporate buzzword - often used, but without much meaning. However, without authenticity, your social marketing campaign will inevitably fail. It's up to you to make sure your social marketing stays authentic, which you can do with a little extra work.
How to Keep Your Social Marketing Authentic

Authentic Communication Still Trumps a Boring Brand Message

James Calder
Many company leaders are worried about the media influencing the public to negatively highlight your brand. The sad truth is that companies that spend vast amounts of time worrying about this most likely have something to hide.
Authentic Communication Still Trumps a Boring Brand Message

SMTPowerTalk: Personas and Personality in Social Media Marketing

David Amerland
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
SMTPowerTalk: Personas and Personality in Social Media Marketing

Authenticity: Our New Policy

Robin Carey
Last month we had a complaint from one of our bloggers that someone was commenting on her post using a pseudonym, with the purpose as she believed of improving another blogger’s reputation. Why do I bring this up? Or even care? Because use of a fake name or pseudonym, particularly for purposes of improving one’s own or another person’s reputation, is a practice that we won’t allow.
Authenticity: Our New Policy

5 Twitter Mistakes You Will Never Make Again

Will Blunt
Five things you can avoid that are a sure fire way of destroying your credibility on Twitter. You may be looking to sell a product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. But all of this is because it makes YOU feel good, and if you lead with authenticity that same feeling is projected onto other people, they feel good, too.
5 Twitter Mistakes You Will Never Make Again

Is Stock Art the Fast Food of Online Marketing?

Randy Milanovic
Is stock art the best thing that ever happened to the online world, or the worst thing that ever happened to art?
Is Stock Art the Fast Food of Online Marketing?

Writing for Social Media: Building a Fiction We Believe In

LaurentFrancois
Whereas most social media experts focus on transparency and require authenticity, most successful brands are actually the ones who make us believe in a fiction.
Writing for Social Media: Building a Fiction We Believe In

Beyond Engagement: Authenticity and How to Recognize It

greykite
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”
Beyond Engagement: Authenticity and How to Recognize It

Socially Stephanie: How to Earn Trust Online Through QRV

StephanieFrasco
"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.
Socially Stephanie: How to Earn Trust Online Through QRV

How Brands Should Show Off Their Authentic Voice on Social Media

Sofie De Beule
Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.
How Brands Should Show Off Their Authentic Voice on Social Media