Recent Posts

B2B's Can't Afford to Avoid Marketing on LinkedIn

WSS Marketing
Just because LinkedIn has the reputation of being the suit and tie of the social media world doesn’t mean it lacks value. A lot of marketers have passed over the site on first glance because they saw it as too stuffy and not as social as it’s cousins, Twitter and Facebook.
B2B's Can't Afford to Avoid Marketing on LinkedIn

Immersion: The Next Big Thing in B2B Marketing

TonyZambito
As the world of B2B buyers and operations continues to undergo groundshaking shifts in behaviors, B2B marketing will need to reinvent conventional approaches in both research and experience. What must B2B think about in order to develop a Connected Immersion approach? Here are a few suggestions
Immersion: The Next Big Thing in B2B Marketing

B2B Marketing Must Focus on 1:1

danielnewmanUV
If there is one big mistake that B2Bs make, it is that they over-scrutinize large vanity metrics, when they could do much better by focusing on single meaningful connections.
B2B Marketing Must Focus on 1:1

Six Fast Ways to Improve Your B2B Copy

cryan
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I do this not only to help the readers of my blog, but also because I need the useful reminders myself on how to communicate in the most effective manner. Here are six ways to improve your B2B copy and drive stronger results.
Six Fast Ways to Improve Your B2B Copy

SMT Shorts: Bob Gilbreath on the Pinterest vs. Instagram Debate

carianneking
Bob Gilbreath, Founder of Ahalogy, discussed how B2B companies can use Pinterest, the great Pinterest vs. Instagram debate, and how Pinterest is leaving the follower model behind.
SMT Shorts: Bob Gilbreath on the Pinterest vs. Instagram Debate

The B2B Funnel is More Like a Pinball Machine

ArdathAlbee
The B2B funnel has constraints as a process of elimination based on the limited set of prospects in your database. A bunch go in at the top and a few come out the bottom. It's like setting yourself up for failure.
The B2B Funnel is More Like a Pinball Machine

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

5 LinkedIn Tips for B2B Brands

Ekaterina
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities.
5 LinkedIn Tips for B2B Brands

6 Pinterest Tips for B2B Brands

Ekaterina
Business can be tough, especially when you’re selling to other businesses. So letting your personality shine through should be an important part of what you do. Pinterest is a great way of doing exactly that. Here's how and why Pinterest is great for B2B businesses.
6 Pinterest Tips for B2B Brands

6 Tips for Building a Stellar Social Media Game Plan

ActOnSoftware
These days, there’s no end to what businesses can do when it comes to engaging with social media, no one channel to which they’re limited or forum from which they’re kept.
6 Tips for Building a Stellar Social Media Game Plan