Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Then you realize you aren’t converting your new contacts into new clients. So where’s the disconnect?
Here are 4 things that can make or break you in the changing marketing landscape. I’ve backed up these points with some data from a joint survey conducted by Forrester and the Business Marketing Association titled B2B CMOs Must Evolve Or Move On.
There are two major types of branding rejuvenation projects we can talk about (and several sub-types). The first major category is where you change the name and everything else. Category two is where you keep the name but change all the messaging. My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course.
The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as “Customer Success Management”), you can reduce churn AND create customers who are likely to refer your business to others.
B2B sales, simply put, take longer. The sales cycle is longer and the decision making process is more drawn-out. But lots of B2B companies and B2B sales people are still struggling to overcome their sense of impatience – and are inadvertently driving customers away as a result.
Rather than my usual practice of writing some in-depth content about a specific subject area, I thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Sometimes there’s just too much going on for a single-topic post!
B2B and B2C verticals have always stolen the limelight and other industry verticals such as B2E and C2C have never received much attention from the industry experts. Nevertheless, the unprecedented rise of social media has changed this lopsided setting. Social media’s reach has penetrated through...
Social media holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation and acquire and retain customers. This infographic takes you through a collection of facts and figures that illustrate the importance of social media for B2B businesses. It takes a visual look at various aspects that prove B2B businesses must maximize the potential of social media if they want to boost profitability.
In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service , technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report : you’ll see that 92% of B2B companies are using social media, and that doesn’t even include blogs.