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February 23, 2015
In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it’s being used for customer service , technical support, and lead management. Don’t believe me? Take a look at the latest CMI Benchmark Report : you’ll see that 92% of B2B companies are using social media, and that doesn’t even include blogs.
b2b lead management
February 20, 2015
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
February 10, 2015
When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricular activities would be seen and evaluated by future employers and especially college admissions...
January 28, 2015
Content has long been king--but how has content marketing truly changed with the emergence of social media? The real x-factor has been the proven dominance of lead magnets. Creating high quality leads and then placing them exactly where you want in a lead funnel has made lead magnets the "irresistible bribe" that we have always associated with this type of offering.
January 23, 2015
In this post, we’ll highlight the top five trends in lead-generating websites, with examples of how the some of the best marketers use these strategies to drive increased engagement and leads.
January 23, 2015
B2B marketers across all verticals are constantly challenged with driving qualified leads to hand off to Sales, all while making sure that cost per lead (CPL) is optimized – the less the CPL, the better. As a result, an entire ecosystem of tools, strategies and tactics are at marketers’ fingertips today.
January 22, 2015
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
January 22, 2015
Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.
December 19, 2014
For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. What in the h*** ever happened to the old marketing mix, where everything was supposed to fit together?
December 14, 2014
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?