Recent Posts

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

5 LinkedIn Tips for B2B Brands

Ekaterina
B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities.
5 LinkedIn Tips for B2B Brands

6 Pinterest Tips for B2B Brands

Ekaterina
Business can be tough, especially when you’re selling to other businesses. So letting your personality shine through should be an important part of what you do. Pinterest is a great way of doing exactly that. Here's how and why Pinterest is great for B2B businesses.
6 Pinterest Tips for B2B Brands

6 Tips for Building a Stellar Social Media Game Plan

ActOnSoftware
These days, there’s no end to what businesses can do when it comes to engaging with social media, no one channel to which they’re limited or forum from which they’re kept.
6 Tips for Building a Stellar Social Media Game Plan

Video Storytelling: 5 Tips for the B2B Brands

Ekaterina
From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video.
Video Storytelling: 5 Tips for the B2B Brands

B2B Marketing and Sales: Understanding Context Before Jumping to Solutions

TonyZambito
B2B marketing and sales can be plagued by a very common problem called: jumping to the solution. It's where we jump to putting content together and assumed context together to tell buyers why our solutions are the best for what ails them. What is missing?
B2B Marketing and Sales: Understanding Context Before Jumping to Solutions

6 Questions to Ask Before You Outsource Your Marketing

Mike Sweeney
So you’re thinking about outsourcing your marketing department…but is your organization set up to fully reap the benefits? Answer these 6 critical questions to make sure you are truly ready for an outsourced marketing relationship.
6 Questions to Ask Before You Outsource Your Marketing

3 Ways Business Service Firms Can Gain More Social Traffic

Ray Wang
37% of US shoppers use social media to research offerings that they're considering buying. This behavior has influenced business clients, who now go on LinkedIn, Facebook, or Twitter pages to learn about your company and compare you against competing firms.
3 Ways Business Service Firms Can Gain More Social Traffic

Google+: Love It or Leave It?

MarketingXLerator
G+ has the highest attraction for the 35-44 age group, followed by the 55-64 age group. The first age group is probably made up of a high percentage of business professionals.
Google+: Love It or Leave It?

Digital Marketing Facts You Can't Ignore

Mary Wieder
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Digital Marketing Facts You Can't Ignore