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November 03, 2015
Many brands struggle to come up with creative social media campaigns that spark the interest of their audience. As we all know, when your social media gets dull, outdated, or forgotten, your customers are far less curious about your brand and what you have to offer.
August 29, 2015
The latest data on the B2B e-commerce market shows that mobile devices are being used for both research and purchases. This infographic by Usablenet highlights the latest data for 2015, and gives us a look into the future of the B2B e-commerce landscape.
The impact of mobile on B2B purchases
August 25, 2015
Explore Instagram’s usefulness to B2B marketers as part of their engagement process. So you’re in the cloud. Your marketing is automated, your campaigns coordinated, your customer information connected. You feel your metrics are meaningful and the insights they deliver are solid. So what happens when you throw Instagram into the mix?
August 06, 2015
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.
July 29, 2015
55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.
July 01, 2015
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics, and techniques and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all and good, but with the plethora of businesses adopting inbound marketing, it’s never been harder to drive leads online. There is a silver lining, however. Inbound marketing can be augmented with acceleration driving technology and tactics.
June 23, 2015
With B2B products and services - the element of trust needs to be far higher. Consumers are more willing to take a personal risk and try out new brands and services for themselves, but when it comes to making a business purchase, buyers are far more cautious. A bad business purchase can put people into a very precarious position in the eyes of their company and those that they report to.
May 20, 2015
If you’re in the professional services industry, you already know that the competition today is fierce. What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider.
May 11, 2015
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what if you’re not writing about the newest tech gadget that appeals to the mass market? Here are 3 B2B content ideas and examples from my time working with a "boring industry" client that I found gave us the best traction.
b2b content ideas
May 10, 2015
Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. They have changed how businesses interact and engage in the acts of buying and selling.
goals and decisions