Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.


April 21, 2015
By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content to address.
April 14, 2015
For more people to see your posts, your B2b Facebook posts need “likes” shares and comments, collectively known as “engagement”. This concept should drive every single post you make for your business’ page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.
How B2Bs Can Improve Their Organic Reach on Facebook
April 13, 2015
Meerkat and Periscope are two brand new mobile apps that allow anyone to publish a feed to a live stream of their device’s camera. Meerkat saw the initial hype, with celebrity investors and a launch at the preeminent interactive and technology conference, SXSWi. Periscope launched later, but was acquired by Twitter back in January (but they just announced this in March). The initial advantage of first-to-market by Meerkat is essentially nullified by the Periscope acquisition; from a media perspective, a Twitter acquisition is big news, and from a technology perspective, the acquisition by a social network means much tighter integration with the network itself, bigger investment in innovation, etc.
April 13, 2015
The odds are that your organization is spending fist-fulls of dollars on inbound marketing and generating qualified leads, many of which do not close that quarter, or the next. That's because qualified doesn't necessarily mean "ready to buy today"!
b2b marketing
April 03, 2015
Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it’s these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of...
April 01, 2015
Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. Here are some tips for making sure that your BtoB content isn’t “Bland to Boring.”
March 24, 2015
Let’s take a look at ten absolutely fundamental B2B marketing strategies that will not only help your firm keep up, but help you get ahead.
March 23, 2015
Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Then you realize you aren’t converting your new contacts into new clients. So where’s the disconnect?
b2b content marketing funnel
March 23, 2015
Here are 4 things that can make or break you in the changing marketing landscape. I’ve backed up these points with some data from a joint survey conducted by Forrester and the Business Marketing Association titled B2B CMOs Must Evolve Or Move On.
March 20, 2015
There are two major types of branding rejuvenation projects we can talk about (and several sub-types). The first major category is where you change the name and everything else. Category two is where you keep the name but change all the messaging. My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course.