Recent Posts

It’s Hoovertime: Suck Up More Conversions Through Lead Magnets

MattSilverRock
Content has long been king--but how has content marketing truly changed with the emergence of social media? The real x-factor has been the proven dominance of lead magnets. Creating high quality leads and then placing them exactly where you want in a lead funnel has made lead magnets the "irresistible bribe" that we have always associated with this type of offering.
It’s Hoovertime: Suck Up More Conversions Through Lead Magnets

5 Lead-Generating B2B Website Trends

Hinge Marketing
In this post, we’ll highlight the top five trends in lead-generating websites, with examples of how the some of the best marketers use these strategies to drive increased engagement and leads.
5 Lead-Generating B2B Website Trends

How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

chadpollitt
B2B marketers across all verticals are constantly challenged with driving qualified leads to hand off to Sales, all while making sure that cost per lead (CPL) is optimized – the less the CPL, the better. As a result, an entire ecosystem of tools, strategies and tactics are at marketers’ fingertips today.
How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

3 Keys to Optimizing Your LinkedIn Strategy for Leads

Cameron Johnson
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
3 Keys to Optimizing Your LinkedIn Strategy for Leads

What Should Your B2B Social Media Strategy Be in 2015?

anand.smartdata
Until a year or two back, B2B social media strategy primarily included only two things – a dedicated effort to grow the fan following and using the ad platform to advertise to targeted groups. In the past year, this strategy has seen a massive evolution.
What Should Your B2B Social Media Strategy Be in 2015?

5 More Marketing Trends for Your 2015 B2B Marketing Plan

Mike Sweeney
For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. What in the h*** ever happened to the old marketing mix, where everything was supposed to fit together?
5 More Marketing Trends for Your 2015 B2B Marketing Plan

Data Driven B2B Marketing: The Risks of Marketing on a Whim

Mary Wieder
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?
Data Driven B2B Marketing: The Risks of Marketing on a Whim

10 Essential Tips for B2B Marketing in a Digital Economy [SLIDESHARE]

danielnewmanUV
How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your company be found, seen and heard online.
10 Essential Tips for B2B Marketing in a Digital Economy [SLIDESHARE]

Trends in B2B Marketing for 2015

Julia Borgini
We’re fast-approaching the end of 2014. You know what that means: trend watching posts galore! Here’s my view on how I think 2015 will shape up for B2B marketers.
Trends in B2B Marketing for 2015

SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

carianneking
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
SMT Shorts: Alicianne Rand on Marketing to Millennials, and More