What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.
A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression. The best converting landing pages all are built on similar foundations.
We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.
New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.