Recent Posts

6 Questions to Ask Before You Outsource Your Marketing

Mike Sweeney
So you’re thinking about outsourcing your marketing department…but is your organization set up to fully reap the benefits? Answer these 6 critical questions to make sure you are truly ready for an outsourced marketing relationship.
6 Questions to Ask Before You Outsource Your Marketing

3 Ways Business Service Firms Can Gain More Social Traffic

Ray Wang
37% of US shoppers use social media to research offerings that they're considering buying. This behavior has influenced business clients, who now go on LinkedIn, Facebook, or Twitter pages to learn about your company and compare you against competing firms.
3 Ways Business Service Firms Can Gain More Social Traffic

Google+: Love It or Leave It?

MarketingXLerator
G+ has the highest attraction for the 35-44 age group, followed by the 55-64 age group. The first age group is probably made up of a high percentage of business professionals.
Google+: Love It or Leave It?

Digital Marketing Facts You Can't Ignore

Mary Wieder
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
Digital Marketing Facts You Can't Ignore

Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

JeanSpencer
B2B buyers don’t want your brand’s help making their decisions. They are independent. There’s no doubt people have learned to hate marketing-like gimmicks that sign individuals up for products or services that they don’t want or need. Putting the purchasing power into their own hands empowers the individual to avoid unsavory sales tactics.
Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

3 Ways to Conduct B2B Market Research Using Digital Marketing

Mary Wieder
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
3 Ways to Conduct B2B Market Research Using Digital Marketing

Content Marketing Minds: What Do B2B Buyers Really Want or Need?

JeanSpencer
Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
Content Marketing Minds: What Do B2B Buyers Really Want or Need?

The Two Secrets to B2B Lead Generation

Julia Borgini
Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them.
The Two Secrets to B2B Lead Generation

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

Mary Wieder
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

B2B Content Marketing Across Borders: Does Your Message Translate?

Mary Wieder
Global B2B content marketing can be very difficult and if you create a marketing message for one geographic market, it won’t necessarily translate effortlessly into another market. Here are some tips on preparing your B2B marketing strategy and content for a global audience.
B2B Content Marketing Across Borders: Does Your Message Translate?