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February 10, 2016
We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
5 B2B Website Design Trends for 2016
February 01, 2016
The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.
B2B sales trends
January 18, 2016
New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.
January 11, 2016
Online audience engagement isn’t really rocket science, but there’s definitely some math behind - the math that goes beyond simply counting likes, shares or comments.
B2B Rules
December 08, 2015
Organization is crucial to improving the performance of your B2B content marketing. Every piece of content is an asset, but even the right asset is only useful if it’s available to the right person at the right time. Find out the seven ways to organize your B2B content to improve discoverability.
Organize B2B Content
November 03, 2015
Many brands struggle to come up with creative social media campaigns that spark the interest of their audience. As we all know, when your social media gets dull, outdated, or forgotten, your customers are far less curious about your brand and what you have to offer.
August 29, 2015
The latest data on the B2B e-commerce market shows that mobile devices are being used for both research and purchases. This infographic by Usablenet highlights the latest data for 2015, and gives us a look into the future of the B2B e-commerce landscape.
The impact of mobile on B2B purchases
August 25, 2015
Explore Instagram’s usefulness to B2B marketers as part of their engagement process. So you’re in the cloud. Your marketing is automated, your campaigns coordinated, your customer information connected. You feel your metrics are meaningful and the insights they deliver are solid. So what happens when you throw Instagram into the mix?
August 06, 2015
When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.
July 29, 2015
55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.