- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
So you’re thinking about outsourcing your marketing department…but is your organization set up to fully reap the benefits? Answer these 6 critical questions to make sure you are truly ready for an outsourced marketing relationship.
37% of US shoppers use social media to research offerings that they're considering buying. This behavior has influenced business clients, who now go on LinkedIn, Facebook, or Twitter pages to learn about your company and compare you against competing firms.
G+ has the highest attraction for the 35-44 age group, followed by the 55-64 age group. The first age group is probably made up of a high percentage of business professionals.
In a B2B world – where 84% of marketers are using some form of social media – responding to customer demands and trends and developing the appropriate strategy is crucial. Here are some facts we, as B2B marketers, simply can’t ignore.
B2B buyers don’t want your brand’s help making their decisions. They are independent. There’s no doubt people have learned to hate marketing-like gimmicks that sign individuals up for products or services that they don’t want or need. Putting the purchasing power into their own hands empowers the individual to avoid unsavory sales tactics.
Especially in the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your marketing and sales strategy. How can marketers conduct research using digital marketing techniques?
Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them.
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
Global B2B content marketing can be very difficult and if you create a marketing message for one geographic market, it won’t necessarily translate effortlessly into another market. Here are some tips on preparing your B2B marketing strategy and content for a global audience.