Recent Posts

How to Master Effective B2B Content

Michael Bird
Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you’re reaching out to more people while disseminating simpler, and more relatable concepts.
How to Master Effective B2B Content

Building a B2B Content Strategy

CompuKol
If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.
Building a B2B Content Strategy

Is Your B2B Content Tipping the Effort Scale?

ArdathAlbee
I do a lot of work for technology companies. One of the great challenges of working with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals.
Is Your B2B Content Tipping the Effort Scale?

Write Powerful B2B Content Using Storytelling Techniques

Shelley Pringle
If you’re a B2B media relations pro, there are six dreaded words you hear far too often: “We don’t have any case studies.” Since media are storytellers, they’re more likely to warm to your idea if you can help them tell a story using customer examples.
Write Powerful B2B Content Using Storytelling Techniques