Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company.
Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you’re reaching out to more people while disseminating simpler, and more relatable concepts.
If you own a Business-to-Business company, which means that you either sell products and/or services to other companies, your online content strategy will be different than if you own a different sort of business. Undoubtedly, all businesses need to generate content.
I do a lot of work for technology companies. One of the great challenges of working with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals.
If you’re a B2B media relations pro, there are six dreaded words you hear far too often: “We don’t have any case studies.” Since media are storytellers, they’re more likely to warm to your idea if you can help them tell a story using customer examples.