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B2B content marketing

June 23, 2015
With B2B products and services - the element of trust needs to be far higher. Consumers are more willing to take a personal risk and try out new brands and services for themselves, but when it comes to making a business purchase, buyers are far more cautious. A bad business purchase can put people into a very precarious position in the eyes of their company and those that they report to.
February 02, 2015
Do you have the fundamentals in place to be successful with content marketing? These three steps are critical to ensuring all your efforts pay off in building your audience and generating ROI.
January 28, 2015
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
January 22, 2015
There is no shortage of freelance writers, but finding one who can write credibly about particular industry verticals can be tough. Here’s some advice.
January 16, 2015
The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to be ahead of the curve, don’t we?
January 09, 2015
What should come first in a creative project? Design or content? Get the answer and tips for how to make a design project work.
December 05, 2014
Your 2015 B2B marketing plan requires a heavy dose of content marketing. Discover the 5 content marketing trends that should shape that plan.
December 01, 2014
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
September 08, 2014
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
September 05, 2014
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.