Recent Posts

Conversion Is the New Black

LorraineBall
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
Conversion Is the New Black

Who Should Make Up the Content Creation Team?

ylyons
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.
Who Should Make Up the Content Creation Team?

Syndicate Your Content Like a Pro

Steven J Davies
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.
Syndicate Your Content Like a Pro

The 3 Step Strategy for B2B Content Marketing

RtMixMktg
There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.
The 3 Step Strategy for B2B Content Marketing

The Rise of B2B Media-Oriented Content Marketing in 2014

davidcheng
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?
The Rise of B2B Media-Oriented Content Marketing in 2014

Social Media is Key to B2B Content Marketing

PamDyer
A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.
Social Media is Key to B2B Content Marketing

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

Jose Antonio Sanchez
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.
The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM

Robin Carey
The tasks that go into creating the best, readable content are exceedingly hard to "scale," yet the demand is increasing. Enter the Skyword platform, that brings together clients and their agency partners to design and develop a content marketing strategy and campaign.
Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM

Put Cost Effectiveness in Content Marketing

ArdathAlbee
In comparison to one-off marketing initiatives such as trade shows and advertising placements and press releases and even short-term, sales-oriented campaigns, content marketing offers greater returns. And those returns can be tied pretty darn closely to revenues.
Put Cost Effectiveness in Content Marketing