- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.
There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?
A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy. But many are uncertain about how to successfully employ the many tactics available to them.
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.
The tasks that go into creating the best, readable content are exceedingly hard to "scale," yet the demand is increasing. Enter the Skyword platform, that brings together clients and their agency partners to design and develop a content marketing strategy and campaign.
In comparison to one-off marketing initiatives such as trade shows and advertising placements and press releases and even short-term, sales-oriented campaigns, content marketing offers greater returns. And those returns can be tied pretty darn closely to revenues.