With B2B products and services - the element of trust needs to be far higher. Consumers are more willing to take a personal risk and try out new brands and services for themselves, but when it comes to making a business purchase, buyers are far more cautious. A bad business purchase can put people into a very precarious position in the eyes of their company and those that they report to.
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to be ahead of the curve, don’t we?
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.