Recent Posts

Finding Freelance Writers for Specific Industries

bkeaveney
There is no shortage of freelance writers, but finding one who can write credibly about particular industry verticals can be tough. Here’s some advice.
Finding Freelance Writers for Specific Industries

What Did 2014 Teach You About Content Marketing?

ylyons
The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to be ahead of the curve, don’t we?
What Did 2014 Teach You About Content Marketing?

What Should Come First: Content or Design?

ylyons
What should come first in a creative project? Design or content? Get the answer and tips for how to make a design project work.
What Should Come First: Content or Design?

5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

Mike Sweeney
Your 2015 B2B marketing plan requires a heavy dose of content marketing. Discover the 5 content marketing trends that should shape that plan.
5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015

JeanSpencer
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015

Conversion Is the New Black

LorraineBall
Like most women I have lots of black items in my closet. In the web design world, SEO (Search Engine Optimization) has been the “basic black”, but it is time for a new addition to your basic web wardrobe. Move over SEO, it is time to focus on CRO (Conversion Rate Optimization).
Conversion Is the New Black

Who Should Make Up the Content Creation Team?

ylyons
When you're ready to hire full-time content creators in house, who should you really hire and what should their qualifications be? Choose wisely when it comes to people who create your company's content. Find out what roles to hire and what to look out for.
Who Should Make Up the Content Creation Team?

Syndicate Your Content Like a Pro

Steven J Davies
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.
Syndicate Your Content Like a Pro

The 3 Step Strategy for B2B Content Marketing

RtMixMktg
There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.
The 3 Step Strategy for B2B Content Marketing

The Rise of B2B Media-Oriented Content Marketing in 2014

davidcheng
If 2013 was the year of content marketing then 2014 is certainly going to be the year of media-oriented content marketing. What do we actually mean when we talk about something like media-oriented content marketing (or MOCM)?
The Rise of B2B Media-Oriented Content Marketing in 2014