Recent Posts

What We Learned After Spending $50,000 on LinkedIn Ads

drigotti
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
What We Learned After Spending $50,000 on LinkedIn Ads

3 Steps Toward Inspiring Your Community

BradJoe
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
3 Steps Toward Inspiring Your Community

Are You Making These LinkedIn Social Selling Mistakes?

MeganMarieT
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
Are You Making These LinkedIn Social Selling Mistakes?

10 Ingredients for a Successful "System of Engagement" in Marketing

StefanP
Customers today are in a much better position to get better and more in-depth information before they buy a product. And that is what they do, not just as consumers. Around 60% of the traditional sales process in B2B sales has simply disappeared.
10 Ingredients for a Successful "System of Engagement" in Marketing

B2B Marketing: Do You Need to Recombobulate?

cryan
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
B2B Marketing: Do You Need to Recombobulate?

The In-Store Imperative for Brands in the Digital Age

Loni Stark
"Cus­tomer" is no longer a good enough word to describe the many indi­vid­u­als in rela­tion­ship with a brand. We’ve called them fans and audi­ences, col­lab­o­ra­tors and par­tic­i­pants, vis­i­tors and users, try­ing to capture the nature of cus­tomer inter­ac­tions in the dig­i­tal age. But a sin­gle word may never be enough, because touch points and oppor­tu­ni­ties for engage­ment keep mul­ti­ply­ing. The once lin­ear sales fun­nel is now an evolv­ing, cir­cu­lar process with active and informed men and women enter­ing through var­i­ous channels.
The In-Store Imperative for Brands in the Digital Age

Atri Chatterjee of Act-On Software on the New Generation of Marketers

BrentLeary
According to a recent SiriusDecisions survey, only 16% of B2B companies use marketing automation, and many companies using some form of automation focus their efforts on less advanced areas, like email marketing and landing pages. Atri Chatterjee, CMO for marketing automation platform provider Act-On, discusses the changing landscape of marketing and what's driving the accelerated adoption of marketing automation tools, and who is leading the charge for a more analytical approach to customer engagement taking place today.
Atri Chatterjee of Act-On Software on the New Generation of Marketers

B2B Appeals that Motivate Action

cryan
Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers.
B2B Appeals that Motivate Action

5 Ways GE Put Human Experience at the Center of B2B Marketing

TonyZambito
Over the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the shiniest and brightest glossy brochure to make products or services look unbeatable.
5 Ways GE Put Human Experience at the Center of B2B Marketing

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

Irfan Ahmad
It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.
Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]