Recent Posts

10 Ingredients for a Successful "System of Engagement" in Marketing

StefanP
Customers today are in a much better position to get better and more in-depth information before they buy a product. And that is what they do, not just as consumers. Around 60% of the traditional sales process in B2B sales has simply disappeared.
10 Ingredients for a Successful "System of Engagement" in Marketing

B2B Marketing: Do You Need to Recombobulate?

cryan
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
B2B Marketing: Do You Need to Recombobulate?

The In-Store Imperative for Brands in the Digital Age

Loni Stark
"Cus­tomer" is no longer a good enough word to describe the many indi­vid­u­als in rela­tion­ship with a brand. We’ve called them fans and audi­ences, col­lab­o­ra­tors and par­tic­i­pants, vis­i­tors and users, try­ing to capture the nature of cus­tomer inter­ac­tions in the dig­i­tal age. But a sin­gle word may never be enough, because touch points and oppor­tu­ni­ties for engage­ment keep mul­ti­ply­ing. The once lin­ear sales fun­nel is now an evolv­ing, cir­cu­lar process with active and informed men and women enter­ing through var­i­ous channels.
The In-Store Imperative for Brands in the Digital Age

Atri Chatterjee of Act-On Software on the New Generation of Marketers

BrentLeary
According to a recent SiriusDecisions survey, only 16% of B2B companies use marketing automation, and many companies using some form of automation focus their efforts on less advanced areas, like email marketing and landing pages. Atri Chatterjee, CMO for marketing automation platform provider Act-On, discusses the changing landscape of marketing and what's driving the accelerated adoption of marketing automation tools, and who is leading the charge for a more analytical approach to customer engagement taking place today.
Atri Chatterjee of Act-On Software on the New Generation of Marketers

B2B Appeals that Motivate Action

cryan
Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers.
B2B Appeals that Motivate Action

5 Ways GE Put Human Experience at the Center of B2B Marketing

TonyZambito
Over the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the shiniest and brightest glossy brochure to make products or services look unbeatable.
5 Ways GE Put Human Experience at the Center of B2B Marketing

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

Irfan Ahmad
It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.
Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

The Criteria of an Effective B2B Marketing Offer

cryan
B2B marketing is always challenging, but even more so when you are in a crowded market space filled with tough competitors. There are a number of ways to stand out from the crowd, but one of the most neglected weapons in the B2B marketing arsenal is an offer that gains attention and drives action.
The Criteria of an Effective B2B Marketing Offer

How Halloween Reminds Me of B2B Marketers

dshiao
Halloween is one of my favorite holidays. As a kid, I loved to head out (after dark) and go trick or treating. As a parent, I revel in seeing the enjoyment experienced by kids. You may be wondering: how does Halloween relate to B2B marketers? Let me explain.
How Halloween Reminds Me of B2B Marketers

B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation

pm2662
Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B.
B2B Online Video Marketing: Planning to Execution Best Practices for Lead Generation