Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group


b2b marketing

May 03, 2016
What technologies work together? Which technologies are must-haves vs nice-to-haves? What are the main categories of technologies that B2B marketers need?
What a High Performing MarTech Stack Looks Like | Social Media Today
April 08, 2015
Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI , it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But...
February 09, 2015
Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time and resource is a precious commodity and we can’t wear every hat in the marketing box (although we definitely try!).
February 06, 2015
Should your brand pipe up on social media during a holiday? Sometimes, it's better to stay quiet.
January 06, 2015
Looking to increase your brand's overall visibility? Customer service is one of the most overlooked tactics for getting your name out to the masses.
December 04, 2014
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
October 30, 2014
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
September 25, 2014
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
September 16, 2014
Customers today are in a much better position to get better and more in-depth information before they buy a product. And that is what they do, not just as consumers. Around 60% of the traditional sales process in B2B sales has simply disappeared.
September 06, 2014
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.