Did you miss our #SMTLive Twitter chat on Tuesday? Read the recap of our "Women in Social Media" conversation.

b2b marketing

November 21, 2016
B2B marketers can learn more than you might think from B2C campaigns. Here are some key points to consider.
What B2B Marketers Can Learn From Their B2C Friends
November 10, 2016
In a new podcast, Jorgen Sundberg speaks with Katie Canton of Informa Business Intelligence.
A Guide to B2B Marketing on Social Media [Podcast] | Social Media Today
May 03, 2016
What technologies work together? Which technologies are must-haves vs nice-to-haves? What are the main categories of technologies that B2B marketers need?
What a High Performing MarTech Stack Looks Like | Social Media Today
April 08, 2015
Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI , it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But...
February 09, 2015
Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time and resource is a precious commodity and we can’t wear every hat in the marketing box (although we definitely try!).
February 06, 2015
Should your brand pipe up on social media during a holiday? Sometimes, it's better to stay quiet.
January 06, 2015
Looking to increase your brand's overall visibility? Customer service is one of the most overlooked tactics for getting your name out to the masses.
December 04, 2014
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
October 30, 2014
Inspiration is the voice that drives change and radically destroys apathy. When people are inspired by your brand, there will be a literal behavioral shift followed by a change in an aspect of their life to conform to the idea that you have inspired them with.
September 25, 2014
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!