In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
No matter how many marketing and social media tools we have at our disposal, our marketing plan really needs to get down to the basics of marketing – especially in a B2B strategy where marketers have to understand customer mentality, market segmentation and rely heavily on market research. Here are five considerations for B2B marketers when putting together next year’s marketing plan.
The B in B2B does not need to stand for BORING. In the digital age, our target markets in the B2B world are becoming more and more tech-savvy and they are spending more time on social media networks. What might attract their attention even more than a content marketing article piece?
Is your social media strategy delivering ROI or is the social web all too confusing? This article sheds light on the size of the opportunity and the size of failure if your strategy is not up to scratch.
B2B digital marketing is hard enough – trying to develop quality content and use ingenious tools to attract a market-savvy and budget conscious audience. You may use marketing analytics and KPIs to analyze your digital and social media Return on Investment, but here are some surefire signs your digital marketing strategy is failing you – and how to fix it.
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B. This is unsurprising, but not because social media is not suited to B2B marketing.
Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you’re reaching out to more people while disseminating simpler, and more relatable concepts.
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.
As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.