April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

b2b marketing strategy

November 10, 2016
In a new podcast, Jorgen Sundberg speaks with Katie Canton of Informa Business Intelligence.
A Guide to B2B Marketing on Social Media [Podcast] | Social Media Today
October 07, 2016
Many B2B brands are still hesitant to jump into the social media marketing sphere. Here's four tips on how to do so effectively.
September 01, 2016
A new study has put more weight behind the notion that B2B marketers need to be active on Facebook.
Report: B2B Marketers Shouldn’t Ignore Facebook | Social Media Today
April 15, 2016
Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
5 Simple Ways to Include Influencers in Your B2B Marketing | Social Media Today
April 08, 2016
B2B decision makers and influencers are still people who use social media. It may not be as easy to find them or to grab their attention when they’re not in “work” mode, but that doesn’t mean it’s impossible.
March 03, 2016
Many B2B companies have successfully executed digital marketing programs to lead themselves to measurable business improvements. Here are eight strategies commonly used by B2B companies.
August 28, 2015
B2B marketing has come a long way. In recent years, we’ve seen evidence that the B2B marketer has made progress in digital marketing, especially in the area of content marketing. The team at Find and Convert have observed three phases of the digital marketing journey, outlined here in a new infographic.
The 3 Stages of the B2B Digital Marketer [Infographic] | Social Media Today
January 30, 2015
Choosing an outsourced marketing agency that is the right fit for your company isn’t easy. Here are 6 questions to ask to lock in the right partner.
December 09, 2014
In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
November 17, 2014
No matter how many marketing and social media tools we have at our disposal, our marketing plan really needs to get down to the basics of marketing – especially in a B2B strategy where marketers have to understand customer mentality, market segmentation and rely heavily on market research. Here are five considerations for B2B marketers when putting together next year’s marketing plan.