Recent Posts

How Is Social Media Affecting Your Sales in 2014?

Luca Massaro
Is your social media strategy delivering ROI or is the social web all too confusing? This article sheds light on the size of the opportunity and the size of failure if your strategy is not up to scratch.
How Is Social Media Affecting Your Sales in 2014?

7 Signs Your B2B Digital Marketing Strategy Is Failing You

Mary Wieder
B2B digital marketing is hard enough – trying to develop quality content and use ingenious tools to attract a market-savvy and budget conscious audience. You may use marketing analytics and KPIs to analyze your digital and social media Return on Investment, but here are some surefire signs your digital marketing strategy is failing you – and how to fix it.
7 Signs Your B2B Digital Marketing Strategy Is Failing You

How Social Media Can Help with Your B2B Marketing

Steve Minks
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B. This is unsurprising, but not because social media is not suited to B2B marketing.
How Social Media Can Help with Your B2B Marketing

How to Master Effective B2B Content

Michael Bird
Think of your business’ marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you’re reaching out to more people while disseminating simpler, and more relatable concepts.
How to Master Effective B2B Content

Why B2B Marketing Must Embrace Ninja Customers

JasonBaer
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.
Why B2B Marketing Must Embrace Ninja Customers

What a Brand Manager Can Learn from a Violin Player - A Social Experiment

steve olenski
As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.
What a Brand Manager Can Learn from a Violin Player - A Social Experiment

Why Brand Marketers Need More Brand Ambassadors

steve olenski
The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.
Why Brand Marketers Need More Brand Ambassadors

Drive Business by Leveraging New Facebook Tools

LindaMFisk
Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and facilitating millions of decisions about service providers and product purchases. And now both B2B and B2C businesses are finding creative ways to leverage the authority, trust and persuasiveness inherent in this important platform.

Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

steve olenski
Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick.

When It Comes to Social Media, Companies Need to Look In Before Looking Out

steve olenski
A great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool.