Even though “influencer marketing” is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what’s with all the attention influencer marketing is getting now?
B2B decision makers and influencers are still people who use social media. It may not be as easy to find them or to grab their attention when they’re not in “work” mode, but that doesn’t mean it’s impossible.
B2B marketing has come a long way. In recent years, we’ve seen evidence that the B2B marketer has made progress in digital marketing, especially in the area of content marketing. The team at Find and Convert have observed three phases of the digital marketing journey, outlined here in a new infographic.
In this episode: Something new! This time I ask YOU, our listeners, a question. It's all about hacking the future of work. #NewWayToWork ... So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one - ROI. You'll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more?
No matter how many marketing and social media tools we have at our disposal, our marketing plan really needs to get down to the basics of marketing – especially in a B2B strategy where marketers have to understand customer mentality, market segmentation and rely heavily on market research. Here are five considerations for B2B marketers when putting together next year’s marketing plan.