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b2c marketing

February 01, 2015
2015 promises to be a great year for marketers as confidence in content marketing is growing significantly. In fact, 50 percent of B2C marketers expect their budgets to increase!
October 02, 2014
The wallet drainer (Christmas) is fast approaching, but for many businesses this is the time to really cash in on the festive part of the year... Don't wait until December!
September 08, 2014
If, unlike some of us, you don't obsess about what's going on in the world of search and website optimization, you might have missed the fanfare and analysis that surrounded Google's latest major algorithm update, dubbed "Pigeon."
July 12, 2014
Mattel’s launch of EB last month comes on the heels of a highly charged climate where women’s rights are being threatened at the Supreme Court level and sexual assaults on women are increasing, fueled by the objectification of women not only in marketing (eg. Barbie’s Sports Illustrated cover shoot and Pantene’s #unapologetic campaign, which now riffs in EB marketing), but also by public school dress codes.
May 16, 2012
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?
January 04, 2012
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.
December 22, 2011
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.
December 15, 2011
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.
December 09, 2011
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.
November 23, 2011
Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.