Recent Posts

Plunder the Christmas Social Market

Steven J Davies
The wallet drainer (Christmas) is fast approaching, but for many businesses this is the time to really cash in on the festive part of the year... Don't wait until December!
Plunder the Christmas Social Market

Bringing Search Results Back Home: Google's Pigeon Update

Randy Milanovic
If, unlike some of us, you don't obsess about what's going on in the world of search and website optimization, you might have missed the fanfare and analysis that surrounded Google's latest major algorithm update, dubbed "Pigeon."
Bringing Search Results Back Home: Google's Pigeon Update

Entrepreneur Barbie Dresses for Ice Cream Social

Localspeak
Mattel’s launch of EB last month comes on the heels of a highly charged climate where women’s rights are being threatened at the Supreme Court level and sexual assaults on women are increasing, fueled by the objectification of women not only in marketing (eg. Barbie’s Sports Illustrated cover shoot and Pantene’s #unapologetic campaign, which now riffs in EB marketing), but also by public school dress codes.
Entrepreneur Barbie Dresses for Ice Cream Social

Twitter Verification Implications for Brand Marketers

AdamLeiter
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?
Twitter Verification Implications for Brand Marketers

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

steve olenski
There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.
Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

steve olenski
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.
The Major Disconnect Between Brands and Consumers When It Comes to Social Media

Are B2B Marketers Not Using Twitter Correctly?

steve olenski
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.

What the New Twitter Brand Pages Mean to Marketers

steve olenski
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.

Has Black Friday Become Thoughtless Thursday?

steve olenski
Major brands - from Walmart to Kmart to Sears to Old Navy, to name but a few, will be open for business on Thanksgiving night. As if that's not bad enough, one major department store is running a commercial which features someone stealing something out of another person's shopping cart.

CMOs Struggling to Keep Up With the Digital Revolution

steve olenski
In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace - are ill-equipped to deal with and manage it.