Social marketing is still evolving. New networks pop up and established ones change. I'd like to make some predictions for the upcoming year, and you can revisit this post in January of 2016 to see how well I did.
Are you tired of running promotions online? There are a variety of ways to boost engagement on your social profiles without running a promotion. Below are three examples of businesses who are engaging with their fans without a giveaway.
Unlike what you may have thought, Social Media is not a stand alone tool; it does not operate in a vacuum. Instead, it is this great and interactive marketing instrument that actively interacts with the rest of your marketing efforts. Would you like to find out how Social Media can complement your overall marketing strategy?
Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.
About a month ago, I talked about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there, and get it seen.
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar. For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions.
Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right? Who doesn’t? Even when we know that having more likes and follows doesn’t really mean anything, it is a start to a potentially beautiful relationship, so of course, the more the merrier.
Eighteen million (36%) UK consumers have engaged with brands through social media. This figure has doubled from only 19% back in August 2011. Social sharing is big, and not just for the younger generation.
To learn what doesn't work in social media marketing practice, is equally valuable to the marketing practitioner who is learning what does. To understand why, and how to avoid duplicating such an approach, is nothing short of priceless.