Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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Unlike what you may have thought, Social Media is not a stand alone tool; it does not operate in a vacuum. Instead, it is this great and interactive marketing instrument that actively interacts with the rest of your marketing efforts. Would you like to find out how Social Media can complement your overall marketing strategy?
Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.
About a month ago, I talked about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there, and get it seen.
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar. For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions.
Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right? Who doesn’t? Even when we know that having more likes and follows doesn’t really mean anything, it is a start to a potentially beautiful relationship, so of course, the more the merrier.
Eighteen million (36%) UK consumers have engaged with brands through social media. This figure has doubled from only 19% back in August 2011. Social sharing is big, and not just for the younger generation.
To learn what doesn't work in social media marketing practice, is equally valuable to the marketing practitioner who is learning what does. To understand why, and how to avoid duplicating such an approach, is nothing short of priceless.
The laws surrounding the social marketing of the London Olympics laws are the most stringent that have ever been created. A lot of moderators, community managers and agencies around the world need to know what is and is not permitted around the Olympics. So here is Part I of our three part as-user-friendly-as-possible guide to social media usage around the Big Event.