Recent Posts

3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

Jim Belosic
Are you tired of running promotions online? There are a variety of ways to boost engagement on your social profiles without running a promotion. Below are three examples of businesses who are engaging with their fans without a giveaway.
3 Non-Promotional Marketing Campaign Ideas to Boost Engagement

5 Ways Social Media Can Complement Your Overall Marketing Strategy

Didi
Unlike what you may have thought, Social Media is not a stand alone tool; it does not operate in a vacuum. Instead, it is this great and interactive marketing instrument that actively interacts with the rest of your marketing efforts. Would you like to find out how Social Media can complement your overall marketing strategy?
5 Ways Social Media Can Complement Your Overall Marketing Strategy

One Loyalty Program Coming Right Up: Your Step by Step Guide

Jody Biagini
Keeping your customers needs in mind are just as important as your own when thinking about implementing a loyalty program. Here is a step by step guide to how to implement a successful program and the questions you need to answer before you jump into the process.
One Loyalty Program Coming Right Up: Your Step by Step Guide

5 Things You Should Absolutely Never Do on LinkedIn

Avtar Ram Singh
About a month ago, I talked about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there, and get it seen.
5 Things You Should Absolutely Never Do on LinkedIn

The State Of Social: 6 Best Practices For Social Media Success [INFOGRAPHIC]

Irfan Ahmad
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.
The State Of Social: 6 Best Practices For Social Media Success [INFOGRAPHIC]

3 Reasons to Run Cross-Network Hashtag Campaigns

Mark Cooper
The holidays are still weeks away, but you already know what you want this year: a social campaign that takes brand buzz to a full roar. For a huge impact, think hashtags. Because hashtags are a common feature across all social networks, you can use them to unify cross-network promotions.
3 Reasons to Run Cross-Network Hashtag Campaigns

4 Steps to Truly Amazing Social Media Results

Mary Green
Just a guess here, but I think you want more fans/followers on your social media accounts. Am I right? Who doesn’t? Even when we know that having more likes and follows doesn’t really mean anything, it is a start to a potentially beautiful relationship, so of course, the more the merrier.
4 Steps to Truly Amazing Social Media Results

Brands Using Social Media for Customer Service

Mark_McG9
Eighteen million (36%) UK consumers have engaged with brands through social media. This figure has doubled from only 19% back in August 2011. Social sharing is big, and not just for the younger generation.
Brands Using Social Media for Customer Service

10 Social Media Failures (and How to Avoid Them) [SlideShare]

SocialMktgFella
To learn what doesn't work in social media marketing practice, is equally valuable to the marketing practitioner who is learning what does. To understand why, and how to avoid duplicating such an approach, is nothing short of priceless.
10 Social Media Failures (and How to Avoid Them) [SlideShare]

Social Media Guide to the Olympics Part I: Legal Overview

emoderation
The laws surrounding the social marketing of the London Olympics laws are the most stringent that have ever been created. A lot of moderators, community managers and agencies around the world need to know what is and is not permitted around the Olympics. So here is Part I of our three part as-user-friendly-as-possible guide to social media usage around the Big Event.
Social Media Guide to the Olympics Part I: Legal Overview