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Best Thinkers Series

January 30, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Integrating Your Content Marketing Strategy with Employee Advocacy.
January 23, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Scaling Social Globally: Best Practices for Engaging With an International Audience.
December 19, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic: "Predictions for 2015: Start Off the New Year Knowing the Future of Social."
December 15, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Create a Cultural Model for Effective Social Media Management.
November 21, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.
November 19, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
November 14, 2014
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Why and How Your Brand Must Provide Omni-Channel Customer Service.
November 07, 2014
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of Attentive.ly; and Eric Forst, Vice President, Client Services at Tracx.
sentiment analysis
October 31, 2014
Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and founder of Social Chorus. The overarching theme was that, as great as technologies are at enabling and measuring a program that unleashes employee networks, a company needs to invest in the “soft” areas as well.
October 29, 2014
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Social Data Powers Customer Experience.

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