Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of Attentive.ly; and Eric Forst, Vice President, Client Services at Tracx.
Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and founder of Social Chorus. The overarching theme was that, as great as technologies are at enabling and measuring a program that unleashes employee networks, a company needs to invest in the “soft” areas as well.