Join panelist Scott Monty on April 21st for our next #SMTLive webinar. Click here to register.

Best Thinkers Series

April 20, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.
April 17, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement. This webinar was sponsored by Brandwatch and featured panelists from Brandwatch, Sony Electronics, and Visa. We discussed why, and most importantly what, you should measure for your campaigns.
January 30, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Integrating Your Content Marketing Strategy with Employee Advocacy.
January 23, 2015
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Scaling Social Globally: Best Practices for Engaging With an International Audience.
December 19, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic: "Predictions for 2015: Start Off the New Year Knowing the Future of Social."
December 15, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Create a Cultural Model for Effective Social Media Management.
November 21, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success.
November 19, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
November 14, 2014
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Why and How Your Brand Must Provide Omni-Channel Customer Service.
November 07, 2014
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of Attentive.ly; and Eric Forst, Vice President, Client Services at Tracx.
sentiment analysis

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