This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured panelists from Lithium, Forrester Research and AMC Theatres. We discussed why social media is becoming the primary channel for customer care.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement. This webinar was sponsored by Brandwatch and featured panelists from Brandwatch, Sony Electronics, and Visa. We discussed why, and most importantly what, you should measure for your campaigns.
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
On Tuesday, it was my pleasure to moderate a panel discussion, sponsored by Tracx, about sentiment analysis. Our panel included Frank Cotignola, CIM, Global Analytics and Digital Insights at Mondelez; Cheryl Contee, CEO at Fission Strategy and co-Founder of Attentive.ly; and Eric Forst, Vice President, Client Services at Tracx.