Understanding how "social influence" actually works on the Internet is incredibly complex. This is the first in a series of posts about people using "big data" platforms to truly understand correlation and causality in the business of online influence. Dachis Group in Austin, TX captures 50 million social messages each day into its Social Business Index which now features information on 30,000 brands and corporations worldwide.
To understand influence, you need to get beyond a static view of how conversations work to analyse the dynamics of a dialogue. This unique approach helps people find, identify and engage with key influentials in the right way
Two interesting articles of note in the current Harvard Business Review, one, an interview with John (“I’m not Meg Whitman”) Donahoe, the new CEO of eBay, and a fascinating piece about creating a “culture of experimentation” coincide perfectly with my recent talk with Bill Franks, Chief Analytics Officer at Teradata. Bill* has become an innovation evangelist to the customers of this cutting-edge, “big data” provider, and it just so happens that eBay is one of them.