While everyone seems to be firmly focussed on the opportunities emerging from big data, especially that driven by social media, it's important to not forget about the small insights derived from more personal interaction.
Our smartphones and tablets are data-generating machines. This data is telling our individual stories – where we’ve been, who we’ve connected with, what we bought, where we’ve eaten, and our upcoming vacation. As brands, don’t we want to capture this data, these stories, and personalize them, and make them better for our customers?
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and more difficult than ever before.
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
It’s that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, but this post is really more of a state of the industry, a summary of some random thoughts on software, business and digital transformation.
The need for Big Data solutions is becoming a reality for more companies. The market hype around big data is ending, signifying a long-term adoption trend that will expose many software application opportunities in the coming year.