#SMTLive Schedule

big data

December 30, 2014
The Internet has had a profound impact on the Global Networked Economy during the last year, with more changes still to come -- as applications expand and evolve. International Data Corporation (IDC) has shared its worldwide Internet of Things (IoT) predictions for 2015.
December 19, 2014
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work hard with your data. Mining for gold is a filthy business, but the returns can be massive.
December 18, 2014
As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing.
December 18, 2014
McKinsey & Company recently published "How Big Data Can Improve Manufacturing," which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.
December 18, 2014
Vine. WhatsApp. Tinder. While these little phone apps look simple, what they do is actually the essence of Big Data marketing - distilling a mass of hard-to-quantify inputs into easy-to-understand outputs. (With clearly measurable results.) So what’s the secret of their success? Here are three thoughts for marketers, all applicable to database-driven marketing at all levels.
mobile apps and big data
December 11, 2014
Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it.
December 09, 2014
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
marie wallace ibm
December 08, 2014
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].