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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.
It’s my goal for everyone reading this post to never be called out publically on Twitter for composing a horrible pitch. The following “short stories” are stories I’ve gathered from both PR pros and bloggers telling me about their experiences with blogger outreach gone bad.
"Dear Socially Stephanie, I'm getting ready to open my new restaurant and I want to make sure that the opening gets a lot of buzz. Do you have any suggestions on how I can make a big splash with the locals and get the press excited to try my food? We have four weeks."
Though there is no industry standard on measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a goal so we have something to measure.
Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, right?