Recent Posts

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Shelley Pringle
According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.
Blogger Outreach Versus Media Relations: What Marketers Need To Know

Blogger Outreach: Proper Disclosure and Compensation Practices

Kristen Matthews
There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.
Blogger Outreach: Proper Disclosure and Compensation Practices

Blogger Outreach Horror Stories

Kristen Matthews
It’s my goal for everyone reading this post to never be called out publically on Twitter for composing a horrible pitch. The following “short stories” are stories I’ve gathered from both PR pros and bloggers telling me about their experiences with blogger outreach gone bad.
Blogger Outreach Horror Stories

Socially Stephanie: Social Media and Influencers

StephanieFrasco
"Dear Socially Stephanie, I'm getting ready to open my new restaurant and I want to make sure that the opening gets a lot of buzz. Do you have any suggestions on how I can make a big splash with the locals and get the press excited to try my food? We have four weeks."
Socially Stephanie: Social Media and Influencers

How to Set Measurable Blogger Outreach Goals

Kristen Matthews
Though there is no industry standard on measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a goal so we have something to measure.
How to Set Measurable Blogger Outreach Goals

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

maddiegrant
Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, right?
3 Ways to Identify Influencers for Your Blogger Outreach Campaign

11 Ways to create great blog content

chrisstreet

The Very Basics of Blogger Outreach

kevinbriody