Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert . You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.
A lot of people are thinking about blog marketing the wrong way. The thing about online marketing is that it does not work in a straight line. Very few people are going to buy something from you the first time they visit. But they will remember what they read in your blog if you have great content.
The strategy of following other prestigious blogs is a good beginning point for most marketers starting with content marketing . This will help you keep up with the latest trends and useful tips. In this post, I am listing down my top five blogs that I feel you should follow and why.
Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. If I did a true “top 10″ list, they would be all tech blogs! It’s really unfair to rate these blogs with the rest of the pack. So this is a list of the best NON-TECH INDUSTRY blogs from the Fortune 500.
Millions of business blogs are born each year and most of them die. They die tragically young, before they even reach six. It's frightening. In this infographic, we pay tribute to another fallen blog who took his own life.
Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and bloggers who churn out new business advice every day, but how can you trust that it’s advice worth taking? We’ve compiled a list of some of our favorite business blog.
Improvement is something that each and every designer seeks. After all, improvement is growth. The moment we stop improving, is the moment we stop growing. Improving on your designing skills will not only satisfy you, but also the people you are working for, thus, ultimately boosting your confidence. Never forget that all the famous graphic designers who are making news today, were once at a stage that you are in now. You know what got them where they are today?
Ever wondered what it takes to write a killer blog? That’s the question I've been obsessing over for the past 6 months leading up to the launch of my own website. After dedicating days on end reading the world’s most successful blogs, I created an ‘Ultimate Checklist’. If you use this checklist before launching a blog it will help you optimize your content for readers, search engines and shareability.
Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers, a way of creating relationships and community so people feel loyal, and it helps you become recognized as a thought leader in your industry.
Forever being logged in has its adverse effects that settle in after some time. Burning out, settling into a routine that stifles creativity, and even stressful tolls taken on your physical self can easily take an innovative and fresh position and turn it into something mechanical all too soon. There’s something to be said about businesses that encourage their social media departments to unplug after hours and even during working hours (yes, I said it).