Recent Posts

The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

Irfan Ahmad
As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost.
The Importance of Cultivating Symbiotic Relationships With Professional Mom Bloggers [INFOGRAPHIC]

3 Reasons You Should Rethink Becoming an Employee Advocate

JacobCurtis
While harnessing the power of employee advocates can be a lucrative business opportunity, employers and employees alike need to recognize and appreciate the risks each one brings to the table, and ultimately develop a mutually beneficial advocacy program. Until that time, you may want to rethink the idea of becoming an employee advocate.
3 Reasons You Should Rethink Becoming an Employee Advocate

3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content

Ekaterina
As a brand, are you going to fight against user-generated content with lawsuits and copyright, or are you going to embrace the changes and the marketing potential they provide?
3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content

Leaders in Advocate Marketing: Q&A with Hessie Jones

Dan Michael Sullivan
"If advocacy means genuinely believing in and supporting a brand (via social sharing, WOM, etc.), what brands would you consider yourself an advocate of? Why do you advocate for these brands?" See what Hessie Jones, CEO of ArCompany, has to say about this and other questions.
Leaders in Advocate Marketing: Q&A with Hessie Jones

Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

PaulDunay
This week we hosted another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail. This webinar was sponsored by SocialChorus.
Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Susan Emerick
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Sprinklr Acquires Branderati, Adding Advocacy at Scale to Its Portfolio

Leaders in Advocate Marketing: Q&A with Erik Qualman

Dan Michael Sullivan
This is the second post in Crowdly's “Leaders in Advocate Marketing” series, which helps brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels. This week, Erik Qualman discusses which brands are getting advocate marketing right, and how advocacy is a crucial part of brand marketing.
Leaders in Advocate Marketing: Q&A with Erik Qualman

Do the 10 Most Powerful Brands Use Content Marketing?

Wyzowl
Let’s be honest, we all like to have a gander at Forbes list to find out which companies are making the most money. So what do these influential brands teach us about content marketing?
Do the 10 Most Powerful Brands Use Content Marketing?

Top Dog: Advocate Marketing and America's Hot Dogs

Stacey Furtado
As National Hot Dog Month comes to a close, this post takes a look at the top hot dog brands on Facebook to see which one does the best job engaging advocates, building community and growing brand love.
Top Dog: Advocate Marketing and America's Hot Dogs

Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen

ChrisBoudreaux
Sabrina Stoffregen has been running Intel's employee advocacy program globally, since its inception. She brings amazing perspective as the leader of a program that is far ahead of most programs in this space. We are very lucky to have her sharing lessons from her program at the September 15 Employee Advocacy Summit in Atlanta.
Interview with Employee Advocacy Summit Speaker: Sabrina Stoffregen