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If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. Learn how. Register here! 

brand advocacy

August 27, 2015
Studies show that if someone has a problem with your business, they’re very likely to take it to Facebook or Twitter. Not only do people tend to “flame” and “troll” on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.
August 13, 2015
As marketers in industries such as CPG, one of our main goals is often turning casual consumers into repeat buyers. There are a few ways we can do that through methods such as influencer marketing, consumer education, sales…but one of the most important and best ways to grow brand loyalists is to take your consumers on a path from people who simply buy your product, to people who advocate and live with your product.
July 30, 2015
If you’ve heard a lot of buzz about Social Brand Advocates lately, you maybe have wondered what is the big deal? It’s pretty straightforward – having a quality advocate program can provide ROI almost beyond what other marketing methods can provide, especially from a social media perspective.
brand advocate
July 23, 2015
More organizations are realizing the value of having employees actively engaged on social media representing the organization. This is true of for-profit companies, non-profit organizations, as well as municipal and other government entities. These brand advocates benefit their organizations in a number of ways from increasing reach, to spotting trends, to responding to community needs. Across the board, the key to achieving success with brand advocates is training.
Employee Brand Advocates
May 28, 2015
Do they use hashtags? Filters? What about emojis?
instagram how to brands
May 26, 2015
Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you’re one of the thousands of services we all need every day, even if we’d rather not tell the world about it?
uncool brands marketing
February 04, 2015
Whether they are highly regulated or their corporate culture is just too risk averse, lots of companies and brands face the same hurdles that a public school district faces. This process and policy for managing social media risk should be used as both encouragement and a model for brands everywhere.
January 17, 2015
As PR pros know, “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools. But when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost.
January 08, 2015
While harnessing the power of employee advocates can be a lucrative business opportunity, employers and employees alike need to recognize and appreciate the risks each one brings to the table, and ultimately develop a mutually beneficial advocacy program. Until that time, you may want to rethink the idea of becoming an employee advocate.
September 30, 2014
As a brand, are you going to fight against user-generated content with lawsuits and copyright, or are you going to embrace the changes and the marketing potential they provide?
user-generated content