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Brand and Reputation

May 30, 2015
Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?
FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action | Social Media Today
September 19, 2014
We are living in an age where brand--like it or not--can no longer control the message. Customers, the experiences they have, and how they choose to share them are now in control.
August 18, 2014
One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
July 11, 2014
Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? "How Google Map Hackers Can Destroy a Business at Will" is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.
October 14, 2013
Entrepreneurs, including solopreneurs, renegade marketers and even successful content writers could use a helping hand every now and then. Thanks to the undeniable useful nature of online business reputation managers, your digitized tasks can come back to life.
December 05, 2012
Is Your Online Reputation Quietly Killing Your Ad Campaign? Advertising is an investment, in some cases a very expensive and time consuming one, but the way consumers respond to advertising is changing. The internet has allowed consumers to research every detail of your company and brand, in many...
June 16, 2011
According to a recent CNBC report by Kate Kelly, Facebook is rumored to be entertaining the idea of an initial public offering (IPO). As most of you are aware, Facebook has been pushing back on investors and stakeholders who have wanted the social media behemoth to file an IPO for some time. Now,...
June 15, 2011
"For the first time in the site’s creation they are being doubted on their performance. And as users become more savvy and continue to look for new outlets to engage in they will most definitely be stumbling across new mediums of sharing both inside and outside of their established social circles. So you can bet that if users are jumping ship to find new means of expression, marketers will be close behind. "