Recent Posts

High Stakes in Back-to-School Shopping Race

Localspeak
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
High Stakes in Back-to-School Shopping Race

The Secrets to Tweets that Generate Engagement

PamDyer
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
The Secrets to Tweets that Generate Engagement

Playful Design vs. Game-Inspired Design

daverage
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Playful Design vs. Game-Inspired Design

6 Steps to Successful Marketing with QR Codes

ahrenfelt
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.
6 Steps to Successful Marketing with QR Codes

When It Comes to Social Media, Consumers Won't Take No for An Answer

steve olenski
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."
When It Comes to Social Media, Consumers Won't Take No for An Answer

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

steve olenski
Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.
Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

Social By Design

CliffFigallo
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Brand Engagement: What is Your Brand's Porsche Moment?

ralfschwartz

Biz Growth Live Free Teleseminar: What's YOUR brand story?

krishnade