A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board - even as social communities are growing and more brands are advertising there.
Take Social Customer Service Beyond Your Own Walled Garden
It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scalable response process beyond your branded onsite community. Knowledgeable social media and customer service leaders must support programs...
The BTS shopping ritual itself has been transformed by digital and shifting trends in consumer shopping behavior. Based on data from the National Retail Federation, 25% of back to school shoppers are expected to hold off until 1-2 weeks before school starts. Budget-conscious family shopping behavior is also reflected in the NRF’s data, which shows a 20% increase in delayed shopping over last year.
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
When I first started to describe Game Thinking, I talked about gameful design or game-inspired design. Part of me was always split about what I really meant. These ideas were based on user interface more than anything.
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.
While some try to save the world with advertising, others just perfect advertising's single target: selling stuff by great ideas which add virtue and value. For doing that you need an in-depth understanding of the brand, the consumer, the specific usages and attitudes. Not the glamorous 'commercial...