Recent Posts

Where Is Content Marketing Headed? An Interview with Michael Brenner

danielnewmanUV
Michael Brenner has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. Recently, I had a chance to sit down and ask Michael about where he sees content marketing, brand journalism and the evolution of content in the c-suite heading. He had some really interesting perspectives that I wanted to share with you.
Where Is Content Marketing Headed? An Interview with Michael Brenner

The ROI of Brand Journalism

ginidietrich
If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.
The ROI of Brand Journalism

Brand Journalism: User-Generated Content

ginidietrich
We tend to think, “Oh no! There is a new thing out and now I have to figure it out!” But, like almost everything out, user-generated content is not new (nor is brand journalism). Think about it like you would customer testimonials, employee stories, frequently asked questions, email conversations, and photo sharing.
Brand Journalism: User-Generated Content

Becoming a Brand Journalist by Finding Stories from Within Your SMB

allygreer
Chances are, your startup or SMB is unlikely to find a specialized brand journalist, let alone one you can afford. This leaves most businesses between a rock and a hard place. How will you be able to supplement your traditional content marketing with brand journalism that tells interesting stories and keeps your audience interested?
Becoming a Brand Journalist by Finding Stories from Within Your SMB