It’s been said that in order to reach customers, you can’t stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media. Connecting brands with people can sometimes be a tricky business, though. Consumers see ads trying to catch their attention everywhere, and many brands fall unnoticed because their social interactions come off as just that: ads. To stand out, a brand has to connect, and the best way to achieve that is by building your brand persona.
Social media is less about the platforms and more about the way we communicate to build relationships. Yes, a big key to community success lies in tapping into the psychology of your audience. You have to know your audience. Here's a look at the questions you need to ask so you can think, talk and act like your fans.
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
The brands that stand out on social have distinctive personas. They’ve defined exactly what they want to represent to their fan base, and they’ve developed a content strategy to fit that ideal. Their social feeds are engaging, intimate, and chock-full of content that isn’t company-specific.