How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

brand personas

September 23, 2014
Social media is less about the platforms and more about the way we communicate to build relationships. Yes, a big key to community success lies in tapping into the psychology of your audience. You have to know your audience. Here's a look at the questions you need to ask so you can think, talk and act like your fans.
August 20, 2014
In the age of relationship-based marketing, being able to make the distinction between personality and persona may well make all the difference between success and failure. In our eighth #SMTPowerTalk Hangout On Air, we covered the issues associated with just that.
September 05, 2013
The brands that stand out on social have distinctive personas. They’ve defined exactly what they want to represent to their fan base, and they’ve developed a content strategy to fit that ideal. Their social feeds are engaging, intimate, and chock-full of content that isn’t company-specific.