- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Years ago, when one would think of a social media strategy plan, they’d probably think of a long MS Word document (and probably feel sorry for the next person in line to read it). But as mind mapping emerged as a technique there are some clear benefits that it brings compared to a 2000 words written document. Here are some of the benefits of mind mapping your social media strategy.
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all desire to be seen as a rebel or maverick: someone who is doing something different, cool, and even controversial. From an early age, we have all desired to be part of the perceived “cool crowd”. Brands that leverage this desire will find that their efforts will be enhanced by their customers’ own need to belong. Apple and HubSpot are living proof that a polarized audience can pay hug dividends.
If you have a business that does any marketing then this is great news for you. The bigger Facebook gets, the larger their user base is growing and the larger opportunities grow for brands. The two main channels you can utilize on Facebook that are uniquely Facebooks are the fan page and Facebook advertising.