Recent Posts

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Everything Communicates Online

Isra Garcia
Make the most of everything you do, say and are to communicate exactly what you wish to convey. Once you’ve done this, it’s time to make the most of the elements, platforms, means, supports and other communication possibilities that both the traditional and the connected economies have to offer: it’s time to carry out “cross media” communication. That is, depending on the medium you work in, take the online to the offline or the offline to the online. Make the most of every channel and opportunity.
Everything Communicates Online

Map Your Social Media Strategy to Success

Stefan Jordev
Years ago, when one would think of a social media strategy plan, they’d probably think of a long MS Word document (and probably feel sorry for the next person in line to read it). But as mind mapping emerged as a technique there are some clear benefits that it brings compared to a 2000 words written document. Here are some of the benefits of mind mapping your social media strategy.
Map Your Social Media Strategy to Success

8 Reasons You’ll Fail at Social Marketing & How to Avoid It

Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.
8 Reasons You’ll Fail at Social Marketing & How to Avoid It

Friends vs. Enemies - What Apple and HubSpot Know That We Don’t

Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all desire to be seen as a rebel or maverick: someone who is doing something different, cool, and even controversial. From an early age, we have all desired to be part of the perceived “cool crowd”. Brands that leverage this desire will find that their efforts will be enhanced by their customers’ own need to belong. Apple and HubSpot are living proof that a polarized audience can pay hug dividends.

How Goldman Sachs Investing in Facebook is Good For You

If you have a business that does any marketing then this is great news for you. The bigger Facebook gets, the larger their user base is growing and the larger opportunities grow for brands. The two main channels you can utilize on Facebook that are uniquely Facebooks are the fan page and Facebook advertising.

The 12 Principles of Brand Strategy


Quote of the day: Content is everything