#SMTLive Schedule

brand strategy

June 09, 2017
Wendy's has seen some big social media marketing successes in 2017 - here are some insights into their process.
Inside Wendy's Social Media Secret Sauce | Social Media Today
February 14, 2017
Here's a guide to some of the key steps required to make it as a freelance digital marketer.
How I Tripled My Income in 3 Months as a Freelance Digital Marketer | Social Media Today
March 31, 2016
By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. But to develop that brand value, you need to think beyond the logo and tagline.
Creating Stronger Brand Value Wins More Business
May 07, 2015
We've all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. So why don't more businesses employ this same business strategy for marketing their business and brands?
brand strategy
January 20, 2015
Just do a quick Google search for a quality understanding of what a brand strategy and you'll quickly learn that there is a lot of crap out there. Sadly, most people who say the words "brand strategy" often are clueless of the definition. Even worse, people who own the title “Brand Strategist” are increasingly less aware of what an effective short and long-term brand strategy should include.
January 12, 2015
Accuracy in weather forecasting is important, but more than that, knowing where to turn for forecasts and other relevant info is also high on the list. This is something AccuWeather is acutely aware of and their social media presence reflects the importance they place on presence and interaction. I spoke to John Dokes, Chief Marketing Officer for AccuWeather, to discuss the company's approach to social communications.
November 20, 2014
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
November 12, 2014
Make the most of everything you do, say and are to communicate exactly what you wish to convey. Once you’ve done this, it’s time to make the most of the elements, platforms, means, supports and other communication possibilities that both the traditional and the connected economies have to offer: it’s time to carry out “cross media” communication. That is, depending on the medium you work in, take the online to the offline or the offline to the online. Make the most of every channel and opportunity.
August 07, 2014
Years ago, when one would think of a social media strategy plan, they’d probably think of a long MS Word document (and probably feel sorry for the next person in line to read it). But as mind mapping emerged as a technique there are some clear benefits that it brings compared to a 2000 words written document. Here are some of the benefits of mind mapping your social media strategy.
July 16, 2014
Yes, social marketing can be fun, however it's also a lot of work. You have to take it serious - with all the changes that happen rapidly, you will always be on your toes. You can have fun with it, but you are doing this for your business or someone else's - it's not play time.