Brands are in a more powerful seat than ever when it comes to content marketing. The question becomes: how can you take advantage of this? How can you create content that appeals to customers and leads to sales without sounding too pitch-y?
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
Podcasting, while not exactly new, is showing a tremendous upwards trend in consumption and production. While the fan base of podcasts is entering the boom-phase, brands are still not flocking to produce audio content as much as visual or text. What are the opportunities for brands with podcasts and how can one get started?
Want to hang out with DIPLO, the International DJ, Music Producer, Event organizer and soon-to-be media mogul and TV producer? Well then, you should be at the SLS Hotel in Beverly Hills where the CMO Club is holding its Innovation and Inspiration Summit.
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right? To successfully pull this off, your brand needs to understand the importance of content.
Let's take a look at exactly what it is that separates the truly “great” branded content from the stuff that is just “okay.” Is there a secret recipe for generating wonderful branded content? Can it really be as simple as two parts humor for every one part clever, and voila?