#SMTLive Schedule

branded content

October 16, 2015
Brands are in a more powerful seat than ever when it comes to content marketing. The question becomes: how can you take advantage of this? How can you create content that appeals to customers and leads to sales without sounding too pitch-y?
June 03, 2015
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider?
Facebook’s Instant Articles: Bad for Marketers, Not Great For Us Down The Track Either | Social Media Today
January 28, 2015
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
November 06, 2014
Podcasting, while not exactly new, is showing a tremendous upwards trend in consumption and production. While the fan base of podcasts is entering the boom-phase, brands are still not flocking to produce audio content as much as visual or text. What are the opportunities for brands with podcasts and how can one get started?
October 02, 2014
Want to hang out with DIPLO, the International DJ, Music Producer, Event organizer and soon-to-be media mogul and TV producer? Well then, you should be at the SLS Hotel in Beverly Hills where the CMO Club is holding its Innovation and Inspiration Summit.
September 27, 2014
It turns out that Millennials depend upon brand content more than we think – and some even prefer it. Surprised?
August 20, 2014
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right? To successfully pull this off, your brand needs to understand the importance of content.
July 31, 2014
Brands are not publishers. In the eyes of the readers, the bar is actually higher. What's a brand to do? First, slow down.
August 04, 2013
Let's take a look at exactly what it is that separates the truly “great” branded content from the stuff that is just “okay.” Is there a secret recipe for generating wonderful branded content? Can it really be as simple as two parts humor for every one part clever, and voila?
June 08, 2013
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.