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branded storytelling

January 28, 2015
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
July 20, 2014
Think back to when you were a kid. Did you enjoy sitting on the mat listening to the teacher read you a story? Or did you prefer to sit at your desk?
July 27, 2013
Recently, Cairo was taken over by an Arabic pop music video urging people to commit acts of kindness to spread happiness. The film, produced by Coca Cola, features street scenes of people being kind and happy in well-known Cairo locations.
March 19, 2013
What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you.
April 24, 2012
What does "Being Engaging" really mean? Is it really code for something else? Don't people really crave to be engaged? Let's explore how to do this AND avoid using cliche's
February 29, 2012
The concept of Timeline alone delivers a number of options for engagement wherein brands can highlight memorable points in their history—allowing fans to understand and relate to company milestones. Likeable Media was a by-product of my wedding in 2006, a word-of-mouth marketing event that sparked meaningful relationships with many current clients.
August 17, 2008
Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks : “It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so...