November 30, 2016
Here are four tactics you can use to show your brand's human side while still staying ‘on brand’.
October 19, 2016
Your company logo can play a big part in winning you not only attention, but business.
7 Tips for a Perfect Business Logo [Infographic] | Social Media Today
September 26, 2016
Are you focused on the right elements in your B2B marketing strategy?
Beyond the Basics: 5 B2B Branding Elements You Might Be Overlooking
August 29, 2016
This new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in today’s social environment.
Want Brand Loyalty? Be Personal & Relevant [Infographic] | Social Media Today
July 23, 2016
In the modern age, individuals need to market themselves in the same way that marketers market their brand. Here are three tips on how.
June 03, 2016
Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process.
3 Huge Reasons Why You Should Care About Online Branding? - See more at:
February 15, 2016
Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.
February 08, 2016
On average, people encounter 20,000 brands every day. That’s 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We’ve reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn’t enough. You’ve got to stand out. But how?
February 05, 2016
Few, if any, other aspects of branding pack the visceral power of color. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. If you really think about color's role in the marketplace, you will see its potential. To demonstrate what I mean, take a quick quiz:
February 01, 2016
Think about the brands and products you love, the ones you’re fiercely loyal to. Your loyalty doesn’t grow because you like the color selection of the products, or because you thought the print ad used a nice font, or they have good shipping costs. You are loyal to the brands and products you love because you identify with their ethos. Because they have an ethos, a belief sy stem. Those organizations have a compelling, emotional, and pervasive answer to the question: why do you do what you do?
Finding the purpose behind your oganization's mission