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November 24, 2015
As our world become more and more mobile, marketers will continue to leverage the channel to their advantage. Here are just a few big brands with big social media presence that are using it to stay on top
November 23, 2015
It's exciting to pick a side, to see all the little changes Google's made, to find the hidden easter eggs, because it's exciting for Google too. This isn't a billboard, or "influencer marketing" or the kind of corporate speak that turns off audiences. I don't even mind that I'm basically being sold multiple products at the same time by Google and Disney because my enthusiasm for the product, along with Google's genuinely clever branding and obvious fellow-enthusiasm has got me hooked.
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November 09, 2015
If you ask your firm’s senior management, most would probably say that they want a strong brand. After all, who wants a weak anything? But in far too many cases these same executives actually hold beliefs and engage in behaviors that weaken your brand. Now it is not that they are doing it on purpose. Quite the contrary. They believe that they are being rational and realistic.
Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid
September 11, 2015
Just a quick reminder: 14 years ago today close to 3,000 people died in the worst terrorist attack in the history of the United States. So maybe, just maybe , today is not the day for you to use the anniversary to promote your brand on social media.
9/11 bro
September 13, 2015
Whether or not you are actively building your personal brand, it is still being built up with every tweet you post, every selfie you take, how you dress, what faces you make when people speak to you and every email you send. It’s up to you if you choose to nurture your brand, or let it be defined for you, without you. More and more your reputation is the most important part of you, and your personal brand can craft, to an extent, how people see you. Here are a few of my own suggestions on how to positively contribute to the growth of your personal brand.
August 27, 2015
To me, one of the weirdest things about Google is that, for an international technological powerhouse with a market cap soon to reach half-a-trillion dollars, it is rather idiosyncratic. And they are idiosyncratic in a way that goes beyond Google doodles, or the many search easter eggs that the company has slipped into its algorithm. It actually puts substantial resources into things like driverless cars, or internet from the sky, or immortality.
August 13, 2015
A truly authentic brand isn’t born in a day. It takes time, and you will need to be patient and allow yourself the time to create authenticity and trust. The more you understand your consumers and the communities they are a part of, the easier it will become to align your content, messaging and marketing activities to align with their needs in a relevant way. Embracing authenticity is a long term strategy for brands. Whatever time it takes will be worth it, as you build loyal consumers that want to do business with you for years to come.
July 17, 2015
According to a Nielson study , 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing...
Transparency in the age of authenticity
July 09, 2015
Facebook has updated its logo - a subtle, but significant alteration. What does this mean for small businesses? Here's a few notes on the new Facebook brand and how it relates to others.
July 03, 2015
If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
10 Snapchat Hacks