- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Learn how to utilize the new Twitter layout for your benefit. maximize exposure and grow your active follower count using these techniques.
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
The following 3 brands do an exemplary job of embracing outreach marketing and I think there are some pieces of their strategy that you can weave in to your own so take a look!
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.
Like teenagers, many brands are clones of others in their industry. But while teenagers are desperate to fit in, it’s the lazy side of marketing that drives “me, too” similarities. Companies can’t or won’t invest what it takes to understand their customers and their industry, so they look to their competitor and emulate what they are doing. It’s an epidemic.
If you’re looking for inspiration on how to lead the social brand pace, the following 16 brands embody the best of the best – broken down by social area of excellence.
The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which will hurt the social networks we use and cause people to find alternative places to track and participate in conversations.
Did you know that 48% of the top retail pins on Pinterest link to 404 error pages? Brands are leaving money on the table by not taking advantage of this referral traffic. Here's what you're doing wrong and how to fix it.
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.
An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.