Recent Posts

Brands Optimizing the Twitter Layout

bosmolskate
Learn how to utilize the new Twitter layout for your benefit. maximize exposure and grow your active follower count using these techniques.
Brands Optimizing the Twitter Layout

Emotion Drives Behavior: 3 Brands Getting It Right

HeatherBartel
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
Emotion Drives Behavior: 3 Brands Getting It Right

3 Brands That Rock Outreach Marketing

Kristen Matthews
The following 3 brands do an exemplary job of embracing outreach marketing and I think there are some pieces of their strategy that you can weave in to your own so take a look!
3 Brands That Rock Outreach Marketing

Apple’s Perfection vs. Google’s Crowdsourcing [INFOGRAPHIC]

gursharn
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.
Apple’s Perfection vs. Google’s Crowdsourcing [INFOGRAPHIC]

3 Things Marketing and Teenagers Have In Common

CarrieMorgan
Like teenagers, many brands are clones of others in their industry. But while teenagers are desperate to fit in, it’s the lazy side of marketing that drives “me, too” similarities. Companies can’t or won’t invest what it takes to understand their customers and their industry, so they look to their competitor and emulate what they are doing. It’s an epidemic.
3 Things Marketing and Teenagers Have In Common

16 Brands Providing Inspiration for Social Media

jordanv
If you’re looking for inspiration on how to lead the social brand pace, the following 16 brands embody the best of the best – broken down by social area of excellence.
16 Brands Providing Inspiration for Social Media

Are We, Social Media Professionals, Destroying Social Media?

FrankEliason
The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which will hurt the social networks we use and cause people to find alternative places to track and participate in conversations.
Are We, Social Media Professionals, Destroying Social Media?

Brands: Here's How to Fix Your Pinterest Problem

celivingston
Did you know that 48% of the top retail pins on Pinterest link to 404 error pages? Brands are leaving money on the table by not taking advantage of this referral traffic. Here's what you're doing wrong and how to fix it.
Brands: Here's How to Fix Your Pinterest Problem

Behold the Power of Peer Influence: 5 Keys to Success

lindseyp
But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.
Behold the Power of Peer Influence: 5 Keys to Success

Brands using Social Media without engagement – Isn't that just traditional advertising?

Mark_McG9
An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.
Brands using Social Media without engagement – Isn't that just traditional advertising?