Recent Posts

Are Brands Wasting Money on Facebook and Twitter?

mattrhodes
Following announcements from Facebook that they are going to limit overly promotional posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like Facebook and Twitter.
Are Brands Wasting Money on Facebook and Twitter?

Facebook to Brands: Our Relationship is Changing

mattrhodes
As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Facebook to Brands: Our Relationship is Changing

5 Retailers Rocking Instagram

redpepperland
Instagram is the only major social network lacking a click-through mechanism, but it sure has established itself as a game-changer in the retail world. Let's take a look at the retailers that have built communities and how they are doing it on Instagram.
5 Retailers Rocking Instagram

Developing Brand Friendships

3Hhoopla
No one wants to be friends with someone who always wants something from you… the same applies for a brand friendship. Building a relationship with niche audiences isn’t going to go very well, if all your content speaks to brand only.
Developing Brand Friendships

Which Side of the Twitter Algorithm Debate Are You On?

redpepperland
Twitter CFO Anthony Noto’s recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love. Would you embrace the Twitter algorithm change, or are you up in arms?
Which Side of the Twitter Algorithm Debate Are You On?

Future of Marketing Requires Wider Perspectives and Engaged Communities

Eric Melin
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Future of Marketing Requires Wider Perspectives and Engaged Communities

Brands Optimizing the Twitter Layout

bosmolskate
Learn how to utilize the new Twitter layout for your benefit. maximize exposure and grow your active follower count using these techniques.
Brands Optimizing the Twitter Layout

Emotion Drives Behavior: 3 Brands Getting It Right

HeatherBartel
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
Emotion Drives Behavior: 3 Brands Getting It Right

3 Brands That Rock Outreach Marketing

Kristen Matthews
The following 3 brands do an exemplary job of embracing outreach marketing and I think there are some pieces of their strategy that you can weave in to your own so take a look!
3 Brands That Rock Outreach Marketing

Apple’s Perfection vs. Google’s Crowdsourcing [INFOGRAPHIC]

gursharn
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.
Apple’s Perfection vs. Google’s Crowdsourcing [INFOGRAPHIC]