It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.
Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. That’s why marketers have started to cater specifically for the social media scene and no longer treat it as an after-thought. We’ve seen some impressive social media campaigns this year – but here are some of the best.
Following announcements from Facebook that they are going to limit overly promotional posts on newsfeeds, a report from Forrester says that brands might be wasting their time and money on networks like Facebook and Twitter.
As part of Facebook’s ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of “overly promotional” posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.
Instagram is the only major social network lacking a click-through mechanism, but it sure has established itself as a game-changer in the retail world. Let's take a look at the retailers that have built communities and how they are doing it on Instagram.
No one wants to be friends with someone who always wants something from you… the same applies for a brand friendship. Building a relationship with niche audiences isn’t going to go very well, if all your content speaks to brand only.
Twitter CFO Anthony Noto’s recent mention of platform changes that could take hold in 2015 has many users concerned about the integrity of the channel we know and love. Would you embrace the Twitter algorithm change, or are you up in arms?
Brands need wider perspectives because the future of marketing won't look like advertising at all. Niche social communities can deliver personalized, experiential content and foster advocacy for the brands behind them.
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.