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brands roi

August 19, 2014
Is your social media strategy delivering ROI or is the social web all too confusing? This article sheds light on the size of the opportunity and the size of failure if your strategy is not up to scratch.
April 24, 2011
If you decide to stay largely out of online and social media until clear evidence of ROI is on the table, you are making a mistake. You’ll pay for it with lost market share.
May 08, 2009
Something I picked up to read the other day was ‘ Brand Bubble ' by John Gerzena and Ed Lebar of Young and Rubicam . The essence of what they are saying is that brands are fundamentally over-valued with the intangible value (the bit which can't be justified by what's on the books, and that's based...