- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
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I’ve been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn’t about the merits of Buffer as a tool though. People often ask me for an example of great content marketing, and Buffer is one of the names that easily trips off my tongue. I keep telling my words to stop being so clumsy, but to no avail. To frame this post a little, let me share with you what factors I believe create an excellent content marketing strategy.
Content discovery has become so important that tools once used for other purposes have now integrated this feature into their offerings. Three of these tools that we’re going to explore today include Hootsuite, Buffer and Klout.
Growing your online presence is no easy job — especially for small and midsize business that are often lacking the brand awareness and resources of their much larger counterparts. Fortunately, now, more than ever there are a plethora of tools to help newly-minted entrepreneurs build their brand quickly and cheaply.
Buffer runs seven days at a time. Many of our improvements, metrics, experiments, and tasks fit into one-week slices, which helps us to move quickly on new ideas and to revisit our results right away. Instead of it being early April around here, it’s just Week 14.
If you’re like most recurring-revenue companies, you’re not just looking for skills when you hire customer success people, you’re looking for cultural fit and that intangible-but-oh-so-important natural customer-happiness focus. If that’s the case, the person you’d want to hire is Carolyn Kopprasch. Sorry, she’s not available.
After announcing the addition of being able to post and schedule to Google+ pages a few weeks back, we’re super excited to bring you another one of the most popular feature requests to Buffer this week: Buffer for LinkedIn Company pages.
Ever since Google made the shock announcement that they were killing Google Reader, all the world's bloggers, journalists and techies have been looking for a perfect alternative. For many, that alternative is Feedly. Here are five ways to make the switch, with backing up, cross posting and more.
One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn't one better than the other? I hope you won't be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both!
To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.
One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.