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building relationships

August 11, 2014
Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships.
August 12, 2013
Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility.
July 31, 2013
How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. Serve your community the best possible content you can that helps them meet their goals. Focus on being as relevant as possible, nurturing real relationships and providing value at ever corner.
June 26, 2013
When it comes to reaching out, authenticity and being yourself is key. Remember, social media is about building relationships. And as any relationship expert will tell you, relationships are built on trust and connectivity. You aren't going to connect with everyone in the world. This same rule applies to social media.
June 15, 2013
A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't been for what followed.
July 16, 2012
Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. Here are surefire ways to get set up on social media the right way.
June 04, 2012
Ever wonder why some people get media coverage for their business and some don’t? Chances are those getting the buzz are taking the time to proactively build personal connections with bloggers and reporters, both on and off-line. Here is an outline for how you can kick off your own media relationship strategy.
June 18, 2011
"If you're thinking about implementing social media into your organization's marketing plan, here are 10 things to keep in mind as you're developing your strategy."
April 10, 2011
Social Media requires business thinkers and leaders to start acting like small-town shop owners. They need to build trust with their customers because social networks have brought old-fashioned word-of-mouth recommendations back into fashion.
January 07, 2011
Being and using social has a ripple effect. The ripple effect in sociology can be observed how social interactions can affect situations not directly related to the initial interaction. Social technology fuels activities where information can be disseminated and passed from community to community to broaden it’s impact. The source of information being propagated is people, individuals and organizations using people to propagate information.

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