Recent Posts

How Does Social Media Redefine Friendships and Connections?

CompuKol
Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships.
How Does Social Media Redefine Friendships and Connections?

Content Marketing and Relationship Management

Brian Jensen
Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility.
Content Marketing and Relationship Management

Are You Nurturing a Social Media Community or a Self Serving Empire?

PamMoore
How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. Serve your community the best possible content you can that helps them meet their goals. Focus on being as relevant as possible, nurturing real relationships and providing value at ever corner.
Are You Nurturing a Social Media Community or a Self Serving Empire?

5 Ways to Reach Out on Social Media

StephanieFrasco
When it comes to reaching out, authenticity and being yourself is key. Remember, social media is about building relationships. And as any relationship expert will tell you, relationships are built on trust and connectivity. You aren't going to connect with everyone in the world. This same rule applies to social media.
5 Ways to Reach Out on Social Media

Social Media is Relational, Not Transactional

joshleatherman
A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't been for what followed.
Social Media is Relational, Not Transactional

7 Easy Steps to Social Media Marketing Success

Tarun Gehani
Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. Here are surefire ways to get set up on social media the right way.
7 Easy Steps to Social Media Marketing Success

How to Get Noticed by Bloggers and Reporters

danabyerlee
Ever wonder why some people get media coverage for their business and some don’t? Chances are those getting the buzz are taking the time to proactively build personal connections with bloggers and reporters, both on and off-line. Here is an outline for how you can kick off your own media relationship strategy.
How to Get Noticed by Bloggers and Reporters

Social Media Reality Check: 10 Things to Keep Top-of-Mind

MitchArnowitz
"If you're thinking about implementing social media into your organization's marketing plan, here are 10 things to keep in mind as you're developing your strategy."
Social Media Reality Check: 10 Things to Keep Top-of-Mind

Using Social Media To Build Trust

LaRaeQuy
Social Media requires business thinkers and leaders to start acting like small-town shop owners. They need to build trust with their customers because social networks have brought old-fashioned word-of-mouth recommendations back into fashion.

Social’s Ripple Effect

JDeragon
Being and using social has a ripple effect. The ripple effect in sociology can be observed how social interactions can affect situations not directly related to the initial interaction. Social technology fuels activities where information can be disseminated and passed from community to community to broaden it’s impact. The source of information being propagated is people, individuals and organizations using people to propagate information.