Professionals in sales often ask me whether they should create separate business and personal social media accounts: They wonder whether or not their personal social media pages need to be hidden from their company, clients or prospects.
I have spoken a number of times about small innovation being a big key to success in a fast moving society. While that’s true, we can’t ignore the fact that innovation, small or big, is not easy to achieve. Especially with distractions galore, it’s easy for productivity to jump the track.
There are one or two pitfalls and bad habits to watch out for when beginning a social media campaign. Smaller businesses and startup campaigns are particularly vulnerable to a lot of these practices as they seek to get the ball rolling and get their social media campaigns off the ground.
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane fuel in your race car.
Content marketing is cost-effective, and if you’re thinking about using content for marketing, you may confine your ambitions to blogging, and Facebook pages. While there’s nothing wrong with that, consider broadening your horizons, to info products.
Going into social media completely blind can be one of the worst things to do because not only will your overall social media campaigns fail, but you might end up hurting the image of your business. To help, here are some tips and tricks to keep in mind.
In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.