How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

business branding

December 08, 2014
What can you tell someone about the company that logo represents? Is there a consistency of message and design? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public.
November 17, 2014
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
September 05, 2014
Where social media is approached in the same vein as traditional media, think newspaper and magazine ads, billboards and the like, it is pretty much doomed to failure. Traditional media has its place in our overall marketing strategy, but it isn't the approach we should take when sharing on social media. Social media requires a paradigm shift in the way we think about reaching our target audience.
August 23, 2014
What if someone asked you “What do you want?” When the question is asked a popular answer is often loads of money…and when people say that to me I ask “Why? To buy what?”
July 12, 2012
Extending your business brand from your home page into the social media mainstream can seem overwhelming. By identifying the sites that best match up with your core customers, and creating a clear, consistent presence, you can glean new customers, as well as new insights and feedback about your products and services. Slow and steady wins this race...
July 09, 2012
There is no denying that social media is vastly growing day by day. It has become the most successful medium of communication among the people. The rise of Facebook and twitter has taken the online marketing onto a whole new level; most of the companies are using social networking sites as a key...
February 10, 2012
The recent and much talked-about McDonald's Twitter fail highlights a couple of grim realities about using social media. First, their fiasco underscores the need for a comprehensive strategy that considers what you want to achieve once you've engaged your audience. And second, you should anticipate all possible scenarios, especially unfavorable ones...
November 02, 2011
Does Facebook's Timeline feature work for business? Definitely! Here are five significant advantages to using Timeline to boost your brand.