Recent Posts

What Marketing Schools Should Really Be Teaching Students

tommy_landry
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). Today, the whole game has changed.
What Marketing Schools Should Really Be Teaching Students

Steps to Building on a Solid Social Media Foundation

SueCockburn
Where social media is approached in the same vein as traditional media, think newspaper and magazine ads, billboards and the like, it is pretty much doomed to failure. Traditional media has its place in our overall marketing strategy, but it isn't the approach we should take when sharing on social media. Social media requires a paradigm shift in the way we think about reaching our target audience.
Steps to Building on a Solid Social Media Foundation

Frustrated? Here's 3 Steps to Understanding Your Customer

AnnaFarmery
What if someone asked you “What do you want?” When the question is asked a popular answer is often loads of money…and when people say that to me I ask “Why? To buy what?”
Frustrated? Here's 3 Steps to Understanding Your Customer

Branding Your Business Through Social Media - 3 Keys to Getting Started

TungstenBranding
Extending your business brand from your home page into the social media mainstream can seem overwhelming. By identifying the sites that best match up with your core customers, and creating a clear, consistent presence, you can glean new customers, as well as new insights and feedback about your products and services. Slow and steady wins this race...
Branding Your Business Through Social Media - 3 Keys to Getting Started

How to Promote a Brand on Social Media

Syed Noman Ali
How to Promote a Brand on Social Media

Social Media Fails, Foibles and Fiascoes

Edwin Huertas
The recent and much talked-about McDonald's Twitter fail highlights a couple of grim realities about using social media. First, their fiasco underscores the need for a comprehensive strategy that considers what you want to achieve once you've engaged your audience. And second, you should anticipate all possible scenarios, especially unfavorable ones...
Social Media Fails, Foibles and Fiascoes

The Top 5 Online Marketing Benefits of Facebook Timeline

denisekeller
Does Facebook's Timeline feature work for business? Definitely! Here are five significant advantages to using Timeline to boost your brand.