Recent Posts

Social Startups: Blopboard Visualizes Results in Real Time

shaybmoser
“With so much data out there, visualization becomes more and more important as a way of making sense of it all, especially opinions,” says Amy Kaufman, co-founder of Blopboard, a social polling platform that visualizes how opinions and sentiment change over time by users spread across all demographics and many countries. “We hope that aggregating and visualizing opinions in real time can refine the way people, businesses, and brands make decisions."
Social Startups: Blopboard Visualizes Results in Real Time

Making Business Intelligence a Part of Your Organization

docmarkting
Business intelligence is a relatively new field of inquiry that is interested in how we gather, analyze, interpret, and share information in a business setting. Business intelligence, or BI, can be observed in small organisations, large corporations, and in the greater global business environment.
Making Business Intelligence a Part of Your Organization

Beyond “Buzz”: Five Key Social Business Intelligence Considerations

ListenLogic
Social "buzz" won't typically deliver strategic, actionable insight. Companies are realizing they need advanced social intelligence to make decisions, set strategy and drive innovation. Here are five key considerations for organizations looking for an advanced social intelligence solution.
Beyond “Buzz”: Five Key Social Business Intelligence Considerations

Google+ for Business: Summary of Series

Cara Tarbaj
Google+ may not look like the social media network of the future right now, but there’s no denying its potential for businesses. To quickly recap the rest of the last couple of blog articles, we’ll go over the main benefits of using Google+ for Businesses.
Google+ for Business: Summary of Series

Programmatic Advertising: Is It the Future?

steve olenski
Here's a Q & A about programmatic advertising, which one expert defines as "the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized."
Programmatic Advertising: Is It the Future?

Turning Social Data into Social Results

Morgan J. Arnold
Humans are peculiar creatures: what time they do not spend socializing, they spend monitoring themselves and collecting infinite volumes of data about their own behavior. The result is what we call the Vast Social Data Miasma. Here's how to turn that social data into social results.
Turning Social Data into Social Results

How List.ly Can Blow Up Blog Traffic

Mike Allton
There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly. According to co-founder Nick Kellet, List.ly is "true social curation with lists as a metaphor."
How List.ly Can Blow Up Blog Traffic

CEOs and Social Media: How to Make a Case for Investment

MarcHausman
CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. Why is the top corporate brass such laggards when it comes to social media? And how can corporate marketers make them see the light?
CEOs and Social Media: How to Make a Case for Investment

5 Social Business Intelligence Myths Holding Businesses Back

kglacken
With significant advancements in both technology and methodology surrounding the ability to filter, classify and structure the daily flood of open social commentary at a scale never before possible, several one-time truths related to social business intelligence (SBI) have now evolved into myths.
5 Social Business Intelligence Myths Holding Businesses Back

Pinterest: Understanding the Business Benefits

ubersocialmedia
Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.
Pinterest: Understanding the Business Benefits