Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.
In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.
Does Facebook's Timeline feature work for business? Definitely! Here are five significant advantages to using Timeline to boost your brand.
You have a great product or service and you want to share it with the world. Social media can help you do that. There are communities already living online that need what you have to offer. The trick is to find them and engage them in a way that they are comfortable with. Before you run into their virtual space and start telling them all about your company, it's a good idea to have a rock solid plan.