Recent Posts

Why Is Good Customer Service So Difficult?

mfauscette
Customer experience is an overused and over discussed topic maybe, but the customer has experiences with your brand at every interaction. The question is whether the experience is positive, neutral or negative.
Why Is Good Customer Service So Difficult?

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

Are You Putting All Your Marketing Eggs in One Basket?

SueCockburn
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
Are You Putting All Your Marketing Eggs in One Basket?

4 Reasons Marketers Are Crazy Not To Be On Google Plus

RealChrisJones
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
4 Reasons Marketers Are Crazy Not To Be On Google Plus

Facebook Marketing Statistics You Need to Know

Kevin Jorgensen
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.
Facebook Marketing Statistics You Need to Know

Social Media Makes Its Impact in the C-Suite

Kevin Jorgensen
In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.
Social Media Makes Its Impact in the C-Suite

The Inbound Marketing Guide to Shortening Your Sales Cycle

Kevin Jorgensen
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.
The Inbound Marketing Guide to Shortening Your Sales Cycle

The Top 5 Online Marketing Benefits of Facebook Timeline

denisekeller
Does Facebook's Timeline feature work for business? Definitely! Here are five significant advantages to using Timeline to boost your brand.

Five Ideas for Executing a Rockstar Social Media Plan

ahrenfelt
You have a great product or service and you want to share it with the world. Social media can help you do that. There are communities already living online that need what you have to offer. The trick is to find them and engage them in a way that they are comfortable with. Before you run into their virtual space and start telling them all about your company, it's a good idea to have a rock solid plan.

12 Reasons to Use Social Media to Grow Your Business

PamDyer