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business marketing

April 25, 2015
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
January 18, 2015
It seems to me the best business to start these days is an App business focused on sales or marketing. I wrote about the Proliferation Of Marketing/Sales Apps. In the past year the number of Marketing Technology Apps have gone from 947 to 1876, in 43 different marketing technology categories.
November 23, 2014
My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear. I have no desire to do this, my name, such as it is, still has value to me.
October 19, 2014
Customer experience is an overused and over discussed topic maybe, but the customer has experiences with your brand at every interaction. The question is whether the experience is positive, neutral or negative.
September 12, 2014
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
August 27, 2014
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
April 27, 2014
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
September 24, 2012
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.
September 05, 2012
In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.
July 12, 2012
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The bigger the deal the longer and more complex the selling process and the greater the objections you must overcome. But that doesn’t relegate the role of sales person to order taker waiting for a prospect to make up her mind.