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Social media marketing has been of growing importance for small to medium sized businesses, specifically in the last 12 months. Often directors flock to social media to convert sales overnight, however it needs to be noted that social media should strictly not be used as a sales tool, but a marketing communication platform that allows a mutual collaboration between users. This post will provide six benefits of using social media for your marketing strategy.
Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.
It seems to me the best business to start these days is an App business focused on sales or marketing. I wrote about the Proliferation Of Marketing/Sales Apps. In the past year the number of Marketing Technology Apps have gone from 947 to 1876, in 43 different marketing technology categories.
My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear. I have no desire to do this, my name, such as it is, still has value to me.
Customer experience is an overused and over discussed topic maybe, but the customer has experiences with your brand at every interaction. The question is whether the experience is positive, neutral or negative.
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.
In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.