Recent Posts

B2B Marketing: Do You Need to Recombobulate?

cryan
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
B2B Marketing: Do You Need to Recombobulate?

Designing The Customer Experience For Our Efficiency, Not The Customers'

DaveBrock
This afternoon, we had a problem with a critical tool that we use. I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory.
Designing The Customer Experience For Our Efficiency, Not The Customers'

A new Social Marketing Approach: Hyphenated Marketing

LaurentFrancois
The attention economy and the intense competition among brands to reach consumers require to re-think our marketing approach. The classic funnel could be challenged by a new need: shaping hyphens between brands and citizens.

Three Answers from the Web 2.0 Summit

SamDecker