You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

business model

October 07, 2014
It will be interesting to see whether retainers can be delivered via subscription and become the standard way of working with a digital agency in the future.
October 06, 2014
You’ve developed a business process. You’ve gotten relevant feedback. Then you implement the process and instead of running smoothly, problems occur.
September 28, 2014
What are you willing to sacrifice for business success? Think hard about it because at the heart of this question is what makes your business special.
September 27, 2014
It can be a compelling proposition to have external companies working for your success without the heavy investments. However, there are some tough lessons to learn.
September 06, 2014
I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
August 16, 2014
This afternoon, we had a problem with a critical tool that we use. I called customer service, got a very good agent. Unfortunately, the answers she was giving me weren’t satisfactory.
November 15, 2011
The attention economy and the intense competition among brands to reach consumers require to re-think our marketing approach. The classic funnel could be challenged by a new need: shaping hyphens between brands and citizens.
June 20, 2009
A business model is the framework of how a business generates revenue and profits. While most proven business models can be profitable for a long time, it is just as important to realize that they evolve. And when they do things could fall apart quickly. If you've been keeping up with my Twitter...
October 29, 2007
I couldn't make the Web 2.0 Summit a couple weeks ago, but my colleague Jay Hallberg (Co-founder and VP of Marketing for Spiceworks) was there and answered my top three questions: If I were a brand company.... top three things... that would help my business: 1) Web 2.0 is moving into 'adulthood'...