Recent Posts

Data Savvy Business Roles for Better Analytics Outcomes

JulieHunt
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.
Data Savvy Business Roles for Better Analytics Outcomes

Which Comes First, The Audience Or The Product?

CarolineMelberg
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.
Which Comes First, The Audience Or The Product?

How to Get Traction for Your Startup Business

Bryan Eisenberg
Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no different.
How to Get Traction for Your Startup Business

Is Your Marketing Really Integrated?

Joey Sargent
I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many business owners still don’t really understand it.
Is Your Marketing Really Integrated?

What It Means to Be Social In Sales and Business

LoriRichardson
Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago.
What It Means to Be Social In Sales and Business

Does Business Model Innovation Deserve More Love?

Adi Gaskell
When you think of innovation it’s easy to slip into thoughts about some new technology or other. Of course, that isn’t the be all and end all of innovation whatsoever, and it certainly isn’t the most important kind.
Does Business Model Innovation Deserve More Love?

What the European Commission Vote Could Mean for Google

larrykim
Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.
What the European Commission Vote Could Mean for Google

A Frightening Look at the "Cost of a Sales Person"

DaveBrock
I worry, sometimes, that we take the process of hiring, onboarding, coaching, developing and managing the performance of sales people too casually. Too often, managers tend to treat sales people as commodities.
A Frightening Look at the "Cost of a Sales Person"

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Why Community Manager Should Be Your Association's Next Hire

maggielmcg
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
Why Community Manager Should Be Your Association's Next Hire