Recent Posts

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Why Community Manager Should Be Your Association's Next Hire

maggielmcg
Startup community managers are part sociologists, part event planners, part product developers and they straddle many different roles to build a sense of fellowship among a product's users.
Why Community Manager Should Be Your Association's Next Hire

Study Explores the Insights That Can Be Gained From Mapping Communication Networks

Adi Gaskell
It’s hard to dispute that the world, and certainly the modern workplace, is a highly connected place. Understanding how that interconnectivity works is crucial to appreciating the social business world.
Study Explores the Insights That Can Be Gained From Mapping Communication Networks

Is It Time You Made This Business Confession?

AnnaFarmery
We all drift. We don’t mean to, it just happens. Whether it is from our original intentions of why we set up our business, our intention to focus on our goals or even an early morning exercise routine. We are human, right?
Is It Time You Made This Business Confession?

How to Reach Your Mobile Marketing Objectives

CompuKol
If you look around you, it is quite obvious that anyone and everyone uses a mobile device everywhere they go. So, now you have to customize your marketing efforts to fit mobile devices.
How to Reach Your Mobile Marketing Objectives

The B2B Funnel is More Like a Pinball Machine

ArdathAlbee
The B2B funnel has constraints as a process of elimination based on the limited set of prospects in your database. A bunch go in at the top and a few come out the bottom. It's like setting yourself up for failure.
The B2B Funnel is More Like a Pinball Machine

Mobile Operators are Seeking New Revenue Sources

David H Deans
Mobile service providers will find the next decade to be full of new challenges and opportunities. The mobile internet phenomena has offered a welcomed increase in service revenue.
Mobile Operators are Seeking New Revenue Sources

What Small Business Needs to Know About P2P Lending

arhefter
We all know and love Uber, but what happens when Uber’s business model is applied to lending money? Peer-to-peer lending is connecting borrowers to lenders in the same way.
What Small Business Needs to Know About P2P Lending

Is Your Marketing Strategy Flexible?

CarolineMelberg
Have you heard any variation of the idea that no strategy survives the first contact of the enemy? Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible.
Is Your Marketing Strategy Flexible?

Day-By-Day Social Media Management? You're Doing It Wrong

Bob Hutchins
We love our social media management tools. But tools alone aren’t even worth the price tag. They’re only the tip of the iceberg in social media management.
Day-By-Day Social Media Management? You're Doing It Wrong