Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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Marketing is imperative for a business to grow. Without some sort of marketing, how will customers find you? Unless you’ve got a super-exclusive business, marketing your business is essential.
We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales!
Recruitment is a tough job, and one that few organizations can really safely say that they nail. A big part of this process is attempting to sell your organization to the best and the brightest.
My dad is one of the most impatient people I know. He thinks nothing of cutting to the front of the line and finding some compelling reason why that’s okay.
Picture the scene: you’ve advertised for a new employee, conducted the interviews and selected who you think is the ideal candidate. Their first week of work rolls around and it goes without saying that you’ve got high hopes.
“Why do I need social media for my business?” Aside from all of the benefits of being active in social media, it has come down to the fact that people expect you to be there.
If you have a blog or social media profile you’ve most likely seen or heard someone tell you to ”give readers valuable content”. What does that mean? There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.
Having great business processes is crucial to business success! That said, if you do it wrong, the creation of business processes can actually hinder your success. How can you ensure that your business processes actually help rather than hurt you?
The old guard rules to starting and successfully running a business have drastically changed. There is no cut and dry method to ‘making it work’. But fret not, successful tactics can be derived from the time-honored manners fo the South. Here’s your 5 step cheat sheet of good Southern manners for social media business.
It doesn’t take a rocket scientist to realize that social marketing is an important tool for marketers, but unfortunately often you need to be a rocket scientist to understand what social technology solutions do. Here is the one question you can use to clear away the techno-babble.