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business practices

March 31, 2016
Strategic partnerships can provide significant benefit, especially to businesses with limited resources. Here are three ways you can use social media to help solidify and maximize your brand partnership efforts.
March 30, 2015
Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex.
March 23, 2015
Wouldn’t it be cool if there was a simple way to increase your sales value per purchase and make your customers happier at the same time? Sounds impossible, right? Well guess what, it’s not! All you need is to start a balanced upselling and cross-selling program.
How to Use Upselling to Make Your Customers Happy
March 07, 2015
I recently spoke to someone who is very excited about her new job — and part of that job is carefully monitoring the local directory listings of various clients. Some folks would not be excited about sifting through all the places a business is listed on the Internet. It’s a painstaking task and not one that I’d be excited about. But she sees the value in what she is doing.
local directory mistakes
February 07, 2015
Michael Cottam recently took us on a journey in his Moz Blog post, “Leveraging Panda to Get Out of Product Feed Jail.” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink.
February 02, 2015
Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.
February 01, 2015
Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our Buying Processes. I’ve gotten a lot of questions about, "Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes,” “How do we manage to two processes simultaneously,” and a number of others.
January 24, 2015
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
January 19, 2015
Goals are a fundamental part of any organization. High level goals define the strategy for the enterprise, and these typically cascade down to teams and individual employees. At least that’s how it usually works.
January 10, 2015
I am not a advocate of “Day 1 Selling” or even offering a product 6 months from now. A content marketing strategy requires time to earn the trust needed to build a profitable business. By all means, factor in 6-12 months of promotion free audience building. You will see better results if you do.