It’s hard to dispute that the world, and certainly the modern workplace, is a highly connected place. Understanding how that interconnectivity works is crucial to appreciating the social business world.
We all drift. We don’t mean to, it just happens. Whether it is from our original intentions of why we set up our business, our intention to focus on our goals or even an early morning exercise routine. We are human, right?
The B2B funnel has constraints as a process of elimination based on the limited set of prospects in your database. A bunch go in at the top and a few come out the bottom. It's like setting yourself up for failure.
Have you heard any variation of the idea that no strategy survives the first contact of the enemy? Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible.