Recent Posts

Sales People, We Have A PR Problem

DaveBrock
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
Sales People, We Have A PR Problem

Should Employees Set Their Own Goals?

Adi Gaskell
Goals are a fundamental part of any organization. High level goals define the strategy for the enterprise, and these typically cascade down to teams and individual employees. At least that’s how it usually works.
Should Employees Set Their Own Goals?

Your Content Plan Can Be Derailed by Monetization Procrastination

StanfordSmith
I am not a advocate of “Day 1 Selling” or even offering a product 6 months from now. A content marketing strategy requires time to earn the trust needed to build a profitable business. By all means, factor in 6-12 months of promotion free audience building. You will see better results if you do.
Your Content Plan Can Be Derailed by Monetization Procrastination

Exploring the Big Data Challenges and Opportunities

David H Deans
The need for Big Data solutions is becoming a reality for more companies. The market hype around big data is ending, signifying a long-term adoption trend that will expose many software application opportunities in the coming year.
Exploring the Big Data Challenges and Opportunities

The Most Effective Way To Focus Your Content

CarolineMelberg
There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact.
The Most Effective Way To Focus Your Content

Sales and the Illusion Of Control

DaveBrock
Many of us, in and out of sales, operate under the illusion that we are in control, but we aren’t. Many might respond, well the customer is in control, so we have to work with them. As Matt points out, this may not be true, the customer may not truly be in control of their buying/decision making process—which is a possible reason so many deals end in no decision made.
Sales and the Illusion Of Control

Data Savvy Business Roles for Better Analytics Outcomes

JulieHunt
To put data and analytics to work usually requires multiple roles, not just one, to achieve ongoing value and to align with company functions. No one person can provide all the skills and expertise that are needed. A variety of viewpoints, knowledge and experience need to come into play to get the most from processing and analyzing data – and then to correlate analysis with other information sources and knowledge -- to derive the best overall insight and recommendations.
Data Savvy Business Roles for Better Analytics Outcomes

Which Comes First, The Audience Or The Product?

CarolineMelberg
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.
Which Comes First, The Audience Or The Product?

How to Get Traction for Your Startup Business

Bryan Eisenberg
Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no different.
How to Get Traction for Your Startup Business

Is Your Marketing Really Integrated?

Joey Sargent
I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many business owners still don’t really understand it.
Is Your Marketing Really Integrated?