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If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords.
When it comes to search engine optimization (SEO), many website owners are still approaching the process incorrectly even with the vast amount of online info describing the right techniques. Here is a list of the worst possible forms of SEO marketing that are still being used today by some.
We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’.
There are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions to ask as we write algorithms that attempt to assess site quality. Think of it as one take at encoding what one thinks users want.
I am contacted daily by cheap SEO companies (almost always based in India) who are still using damaging, old style black hat techniques, that simply do not work long term. My inbox is bombarded so frequently that I’ve started to play a little game...
Between new algorithm updates and constant upgraded tools and expert tips, SEO can be an overwhelming. It’s important to understand some of the most common SEO mistakes that Webmasters are making today.