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Where social media is approached in the same vein as traditional media, think newspaper and magazine ads, billboards and the like, it is pretty much doomed to failure. Traditional media has its place in our overall marketing strategy, but it isn't the approach we should take when sharing on social media. Social media requires a paradigm shift in the way we think about reaching our target audience.
To Facebook or not to Facebook, that is the question. It's a serious question that any business, marketer etc needs to consider - is Facebook worth our time? Facebook used to be a place where with the right approach, brands etc could make a decent impact without parting with any actual cash.
Since I wrote a post about social media proof in the form of statistics, I have started looking more intently at how companies handle social media. What I have found is that some are doing it all wrong!
"The social media audience wants to see the people behind the brand. Therefore, it’s time to remove those filters and humanize your business. What makes YOU unique? What do you enjoy? What are your fears and dreams? These are questions we can all relate to, regardless of whether we can identify with your product or service."