Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Where social media is approached in the same vein as traditional media, think newspaper and magazine ads, billboards and the like, it is pretty much doomed to failure. Traditional media has its place in our overall marketing strategy, but it isn't the approach we should take when sharing on social media. Social media requires a paradigm shift in the way we think about reaching our target audience.
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
To Facebook or not to Facebook, that is the question. It's a serious question that any business, marketer etc needs to consider - is Facebook worth our time? Facebook used to be a place where with the right approach, brands etc could make a decent impact without parting with any actual cash.
Since I wrote a post about social media proof in the form of statistics, I have started looking more intently at how companies handle social media. What I have found is that some are doing it all wrong!
"The social media audience wants to see the people behind the brand. Therefore, it’s time to remove those filters and humanize your business. What makes YOU unique? What do you enjoy? What are your fears and dreams? These are questions we can all relate to, regardless of whether we can identify with your product or service."