A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
China has recently surpassed the US to become the world’s largest eCommerce market and will maintain this leadership position for the next while. You can use two most popular Chinese social networks, WeChat and Weibo, to penetrate this market.
If you own a small business and have a corresponding Facebook page, you’ve no doubt heard by now that Facebook’s new algorithm is your new nightmare. To sum it up: Unless you have tons of cash to toss around and/or endless amounts of time to work around their pesky new system, Facebook could become an obsolete tool for your business.
Before the boom of social networking sites, businesses advertised primarily in the traditional way—posters, flyers, billboards, commercials, and other forms of offline marketing. Now? You've come a long way, baby!
Last week, I had the pleasure of speaking at the annual Online Information conference in London, filling for Richard Denison from BT who was otherwise engaged. I tried to stick roughly to the topic he had planned to cover, which was online social networking inside the enterprise. The slides of my...